Views on Globalization

Views on Globalization Conversation is a very powerful tool when used correctly. Using conversation across cultures to solve issues and resolve conflict is something that Cosmopolitanism emphasizes in its ideology. Cosmopolitanism uses the basis of conversation as a root to solving conflicts, and learning to live in a multicultural society successfully. Cosmopolitanism is all about the understanding of others.Appiah states â€Å"I am urging that we should learn about people in other places, take an interest in their civilizations, their arguments, their errors, their achievements, not because that will bring us to agreement, but because it will help us get used to one another. If that is the aim, then the act that we have all these opportunities for disagreement about values need not put us off. Understand one another may be hard; it can certainly be interesting. But it doesn’t require that we come to agreement† (Appiah).Appiah is saying that according to Cosmopolitanis m, we can still have our disagreements about certain ideas, but come to an understanding of each other in order to appreciate their views. This idea of communication leads to a more harmonious society when people can come to a better understanding of each other. The aim of Cosmopolitanism is to live together in a more peaceful harmonious state and avoid unnecessary conflict. This idea when applied to the real world may not occur the way Appiah imagined, but there are definitely case studies in the real world where a lack of communication results in conflict.Many people in other countries and even U. S. natives share the stereotype that America tends to not always have the best international relations. They don’t always handle the situation in the best way. Franklin Foer, author of â€Å"How Soccer Explains the World†, believes that this opinion is divided and argues that the game of soccer explains this division. Foer believes that soccer has been a major influence on globalization through its gaining popularity in America and its age-old roots in Europe. Sports have always been a major part of most countries and influenced its cultures and societies.It has been said that sports are a symbolic ritual that explain cultural values. Foer argues that, â€Å"Soccer isn’t exactly pernicious, but it’s a symbol of the U. S. junking its tradition to â€Å"get with the rest of the world’s program. † Foer also believes the sport of soccer itself represents a binary division between two camps in the Globalization debate. The effects from globalization cause diversity, leaving homogeneity threatened. In the article, by Kwame Anthony Appiah, he discusses globalization in terms of contamination and the effects that it can have on cultures.When relating this article to the there are many comparisons when discussing what effects viewing other lifestyles can have on an individual. Both works of literature illustrate new ideas on worldv iews. By thinking globally, we are promoting ideas of diversity. There are certainly many opportunities available from globalization. The obvious is being open to new political and cultural differences. This means being able to compare our environment and lifestyle to those of other cultures. By considering other societies, it helps us to understand them.Ishmael's teachings extracted the idea that we should reach forward, and consider other societies and ways of living. Although, he relates it to the world of primitive and civilized, the idea is that having a broader view on different ways of living might alternatively make you change parts of your lifestyle. Many cultures fear the effects that globalization may have on their society. The distribution of wealth and knowledge over time causes increasing choices and more interdependencies.Communicating information is now more valued because of the knowledge that can be available from it and as civilized human beings we make the choice to keep accepting and reacting to the information that is being made available to us through globalization. Because the effects of this process are so strong, many people fear their identity is being threatened. They feel it is hard to adapt to any lifestyle changes and so they try to reject it (Appiah). The loss of identity is not threatened. â€Å"Cultures are made of continuities and changes and the identity of a society can survive through these changes† (Appiah).Most People who examine the effects of globalization recognize that it is giving both cultural and economics impacts everywhere its forces are manifested (Appiah). In fact, as Franklin Foer has suggested, even within the world of sports one finds that globalization confers advantages and disadvantages, shrinking and then expanding the world as disparate cultures come into contact with one another. Works Cited Appiah, Kwame Anthony. â€Å"Moral Disagreement. † Cosmopolitanism: Ethics in a World of Stranger s (2006): Foer, Franklin. â€Å"How Soccer Explains the World: An Unlikely Theory of Globalization. † (2004):

Ethical Decision Making

Ethics-PHI 220 03/16/2012 Ethical Decision Making Paper Case Study: From Santa Clara University There are two types of surrogacy. One type involves a surrogate mother who uses her own egg and carries the baby for someone else. The other type is a â€Å"gestational surrogacy† in which the mother has no genetic tie to the child she carries. In the case presented, a gestational surrogate is used. A woman, after a bout with uterine cancer had a hysterectomy (surgical removal of the uterus). Before, its removal, however, she had several eggs removed for possible fertilization in the future.Now married, the woman wishes to have a child with her husband. Obviously she cannot bear the child herself, so the couple utilizes a company to find a surrogate mother for them. The husband's sperm is used to fertilize one of the wife's eggs, and is implanted in the surrogate mother. The couple pays all of the woman's pregnancy-related expenses and an extra $18,000 as compensation for her surrog acy, and after all expenses are taken into account the couple pays the woman approximately $31,000 and the agency approximately $5,000.Though the surrogate passed stringent mental testing to ensure she was competent to carry another couple's child, after carrying the pregnancy to term, the surrogate says that she has become too attached to â€Å"her† child to give it up to the couple. A legal battle ensues. Step 1: Gather Relevant Information The Surrogate is carrying a baby that has no genetic ties to her. The Surrogate was paid quiet well to do a service and decides not to follow through with the service.The surrogate now decides to keep the baby and the money because she has grown to close to the baby. Step 2: Type of ethical problem According to Markkula center for applied ethics, justice means giving each person what he or she deserves or, in more traditional terms, giving each person his or her due. Justice and fairness are closely related terms that are often today use d interchangeably. There have, however, also been more distinct understandings of the two terms.While justice usually has been used with reference to a standard of rightness, fairness often has been used with regard to an ability to judge without reference to one's feelings or interests; fairness has also been used to refer to the ability to make judgments that are not overly general but that are concrete and specific to a particular case. In any case, a notion of desert is crucial to both justice and fairness. (SCU)The most fundamental principle of justice—one that has been widely accepted since it was first defined by Aristotle more than two thousand years ago—is the principle that â€Å"equals should be treated equally and unequal’s unequally. † In its contemporary form, this principle is sometimes expressed as follows: â€Å"Individuals should be treated the same, unless they differ in ways that are relevant to the situation in which they are involve d. (SCU) By the surrogate keeping this baby, she is going against everything that was in the agreement.This baby has no attachment to the surrogate; it is the egg of the husband and wife who paid her to carry their child. In the United States it is illegal to pay a person for non-replenish able organs. The fear is that money will influence the poor to harm their bodies for the benefit of the rich. Is there a parallel between this case and this law? Can allowing surrogate mothers to be paid for their troubles allow poorer women to be oppressed? On their website, the AMA says â€Å"that surrogacy contracts [when the surrogate uses her own egg], while permissible, should grant the birth other the right to void the contract within a reasonable period of time after the birth of the child. If the contract is voided, custody of the child should be determined according to the child's best interests. † (SCU) However this is not the case with this couple, the couple used their own egg and implanted it into the surrogate so should the same rules apply? Step 3: Apply Ethical Theories and Approaches Ethical theory is divided into two main types or approaches in this case which are virtue and duty ethics.Virtue ethics begins by considering what makes a person (or his/her character or motives) morally good (Aristotle, Hume). Duty Ethics focuses on rules or acts and what makes them right (Mill, Kant, Rawls). (Ethical Theory) According to the both theories the surrogate should hand over the child to the biological parents. This surrogate has no real ties to the child and was paid for a service and is violating a contract by not providing the child she was paid to deliver. Step 4: Exploring Practical AlternativesWith this particular case there are not many alternatives. Option 1- being that the surrogate keeps the child and returns all the money she was paid to do the service and the money put out for her medical bills. The surrogate could also reimburse the couple for t heir time and heart ache. Option 2- The couple and the surrogate could go in front of a judge and have the judge decide what is best for the child and the people involved, and what the outcome shall be. Step 5: Complete the Action This is the most important step in the ethical decision making process.This is where the actions are carried out. After reviewing all the details and options for this case the most ethical thing to be done is for the surrogate mother to give the baby, who has no biological attachments to her back to the biological parents. The surrogate can keep the $18,000 she was paid for compensation for her time and expenses, plus the money put out for all her medical expenses. Works Cited â€Å"Justice and Fairness. † Santa Clara University. Web. 17 Mar. 2012. . â€Å"Ethical Theory. † Web. . Ethical Decision Making Ethical Decision Making End of Life Submitted by: Anthony Mcdew Ethical nursing care Nurses are faced with ethical decision making on a daily basis. This could be both stressful and challenging. The following case study I chose to walk through is: Mr. Clarke is a patient who has advanced AIDS with related pain syndromes and is also actively abusing drugs. The nurse is concerned about his abusing his pain medications and is not sure if she should give them to him as he leaves the hospital. It will be my assumption that this patient is nearing the end of their life. The value, be, do ethical decision-making model will provide the framework I need to assess this case study (Schaffer and Norlander). I also will be using ethical decision making tools to guide my decision making process. What should I value? The first step of the value, be, do ethical decision-making model answers the question what should I value? It is time that I look deep into the meaning of my life in regards to my professional nursing practice. What do I value in life? The meaning of life for me involves personal and professional respect for my patient and his physician in charge of his care. This involves respecting my patient and his situation. Also, trusting the prescribing Physicians education and training is something I value. Along with valuing respect; I value quality end of life care for my patient. Every individual deserves a peaceful death with minimal pain and suffering if possible. To obtain this, I also need to value my relationship with my patient. Developing a trusting relationship is important for him and also me when dealing with uncomfortable conversations that may have to take place. Finally, I think that I value my education and critical thinking skills. These skills are important to value because I will have to make a decision if I think my patient can handle taking his own pain medications on his own. My education and critical thinking skills will guide me to problem resolution that has the best outcome for the patient. Who should I be? Not only is it important to understand what values impact my actions and decisions; it is also important to make sure my actions reflect my values. The values I have make sure that I am an advocate for my patient’s comfort as well as their safety. They also help me be an active and compassionate listener as well as a teacher. If I am a trustworthy person; my patient will hopefully feel comfortable talking to me about his addiction. Finally, to ensure a quality end of life experience for my patient, I will stay educated on medication dosages, side effects, and other treatments for pain. By critically thinking, I should be able to educate my patient and help communicate to the Physician about the patients concerns regarding pain addiction and pain control. What should I do? By understanding what I value and who I am; I now should be able to fulfill my actions. First, I feel that I should take time to analyze the patients past medical history and medications that helped his pain. Second, I will review the pain medications with the Physicians to ensure I have a proper understanding of his or her plan. Then I will review what is needed to provide quality end of life care with good pain control to a dying AIDS patient. After I feel that I have a great understanding of the situation; it is time I listen and talk with my patient. Assure them that I am there as their advocate for safe and complete end of life care. This may require me to act as a counselor or bring in interdisciplinary team members to assist my patient. My number one goal is to provide safe end of life care; but as painless and comfortable as possible. Analyze response to case study It is always challenging to give patients medications knowing that they may become, or have become addicted. In my current practice we see many patients who go to pain clinics and have pain contracts to help with their addiction and pain management. The difference is, my patients are not dying. Thiroux’s universal ethical principles allow nurses to take time and review the ethical situation. In my case study, I personally feel the Mr. Clarke has the right to a peaceful death if possible. The problem is that the medications we are giving him may kill him first. Thiroux’s principles allows for individual freedom and valuing life. My patient should have the freedom he needs to decide if the pain if worse or the addiction. Depending on how long he has to live, the addiction may be the least of his problems. I feel that I need to value his life and quality of life. Also, I need to understand that death most likely is going to happen. (Blackboard). Thiroux’s universal ethical principles allow nurses to assess the client situation; as well as the caring and justice model (blackboard). This model enhances how nurses feel about ethical problems. Mr. Clarke’s situations force me as his primary nurse to understand how to be an advocate for him and his situation. It also reminds me to use my compassion and virtue when caring and talking with him about his pain addiction. Finally, I have learned that solving or being part of an ethical dilemma can be easier on a nurse by incorporating spirituality. I think that by assessing Mr. Clarke’s spirituality; I may be able to help him with his addiction or suffering he is facing. Isaiah 43:4-5 says that â€Å"Since you are precious and honored in my sight, and because I love you, I will give men in exchange for you and people in exchange for your life†. It goes on to say that we should not be afraid because God is with us and will unite us together. This bible verses supports my belief that God is there for us as nurses and that he had a purpose for us. God gave us the power to support all situations. The verses also leads me to believe that the purpose of life is to help others physically, emotionally, or spiritually with whatever gifts you may have. I truly believe that God gave me the guidance I need to make this ethical decision on how to help Mr. Clarke. I believe that with proper education and assessment of his pain protocol; Mr. Clarke deserves to have pain relief. This can be done by having his medications monitored. However, they should not be withheld. God does not want suffering and either do I. Quality guidelines Domains of end of life quality care. The domains of end of life quality care that apply to my case study include: pain and symptom control, achieving a sense of control, and possibly strengthen the relationship with loved ones. It is my goal to provide quality end of life care to Mr. Clarke. This includes symptom and pain management. By allowing him to have a sense of control with his pain medications; he is able to help determine is end of life experience. Finally, by assessing Mr. Clarke’s relationship with his family I will be able to see if they can help him. There help could be support, symptom monitoring, and medication management. They also may be able to help him with alternative measures at times including: guided imagery, music therapy, massage etc. Bill of last rights. Not only is it important to understand the domains of end of life quality care; it is also important to remember the bill of last rights. These rights are consistent reminders of the rights dying patients have or basic human rights. Mr. Clarke has a right to control, to be comfortable, and the right to hear the truth. These rights remind me as his caregiver that he is part of this process as well as his medical care team. Even though I feel we still should prescribe his medications; I also believe that he is entitled to know that he has become addicted and how to work through it. Seven Promises. Another tool to use when assessing Mr. Clarkes case study would be reviewing the Seven Promises. The one promise that stands out the most to me is â€Å"never be overwhelmed by symptoms† (blackboard). This includes never having to â€Å"endure overwhelming pain, shortness of breath, or other symptoms (blackboard). This promise reminds me as his care giver that his care team needs to consistently be assessing his pain protocol and symptom management. The other promise that I feel would be beneficial to remember when caring for Mr. Clarke is â€Å"make the best of everyday† (blackboard). This allows the care team to remember that Mr. Clarke is an individual and each day we need to make sure we are helping him. Not only is it important to offer medications for pain management; it is also important to offer alternatives. Each day as his nurse I can document what time of day his pain is worse, what stimulus increases and decreases pain. Every day, I can do my best to help him make the best of his day. Precepts of Palliative care. The last option I have encountered that I can to do assess my patient’s situation is to analyze the organization. By reviewing the Precepts of care, I will be able to make sure the organization is not lacking in any areas that may help Mr. Clarke. This tools will allow us to make sure the organization is respecting the patients decisions, giving comprehensive care, utilize resources of team members, address caregivers concerns, and analyzing the environment (blackboard). This can ensure that not only I am providing good ethical care to my patient, as well as the organization and medical care team. Actions/Response After analyzing and utilizing all of the tools available to me; I have decided that Mr. Clarke deserves to get his pain medication. He is actively dying and has the right to pain and symptom control. It is easier to monitor his addiction then his suffering. The Physician is prescribing only a certain quantity of medications at a time. This can help the care team to monitor his addiction. I believe that the situation would be different if the patient was not dying. I believe that with my strong understanding of my values; I will be able to allow my actions to be appropriate. This will help guide me through â€Å"what should I do†? Ethical decision making is never an easy process. By having the proper tools, it can help medical care team members make a decision. It is my job to educate, counsel, support, and advocate for Mr. Clarke. I would need to be concerned with his medication addiction if he started to overdose. The case study said he is only having trouble with addiction. However, his medication management still needs to be closely monitored for this scenario. Ethical situations can change depending on the situation. I hold strong to by choice that Mr. Clarke needs his pain medications. Reference Bethel College of Nursing Department (n. d. ). Bethel University NURS344 Blackboard Course modules 2010, St. Paul MN. Schaffer, M. , Norlander, L. (2009) Being present A Nurse’s resource for end of life communication. Indianapolis, IN: Sigma Theta Tau International. . Ethical Decision Making Ethics-PHI 220 03/16/2012 Ethical Decision Making Paper Case Study: From Santa Clara University There are two types of surrogacy. One type involves a surrogate mother who uses her own egg and carries the baby for someone else. The other type is a â€Å"gestational surrogacy† in which the mother has no genetic tie to the child she carries. In the case presented, a gestational surrogate is used. A woman, after a bout with uterine cancer had a hysterectomy (surgical removal of the uterus). Before, its removal, however, she had several eggs removed for possible fertilization in the future.Now married, the woman wishes to have a child with her husband. Obviously she cannot bear the child herself, so the couple utilizes a company to find a surrogate mother for them. The husband's sperm is used to fertilize one of the wife's eggs, and is implanted in the surrogate mother. The couple pays all of the woman's pregnancy-related expenses and an extra $18,000 as compensation for her surrog acy, and after all expenses are taken into account the couple pays the woman approximately $31,000 and the agency approximately $5,000.Though the surrogate passed stringent mental testing to ensure she was competent to carry another couple's child, after carrying the pregnancy to term, the surrogate says that she has become too attached to â€Å"her† child to give it up to the couple. A legal battle ensues. Step 1: Gather Relevant Information The Surrogate is carrying a baby that has no genetic ties to her. The Surrogate was paid quiet well to do a service and decides not to follow through with the service.The surrogate now decides to keep the baby and the money because she has grown to close to the baby. Step 2: Type of ethical problem According to Markkula center for applied ethics, justice means giving each person what he or she deserves or, in more traditional terms, giving each person his or her due. Justice and fairness are closely related terms that are often today use d interchangeably. There have, however, also been more distinct understandings of the two terms.While justice usually has been used with reference to a standard of rightness, fairness often has been used with regard to an ability to judge without reference to one's feelings or interests; fairness has also been used to refer to the ability to make judgments that are not overly general but that are concrete and specific to a particular case. In any case, a notion of desert is crucial to both justice and fairness. (SCU)The most fundamental principle of justice—one that has been widely accepted since it was first defined by Aristotle more than two thousand years ago—is the principle that â€Å"equals should be treated equally and unequal’s unequally. † In its contemporary form, this principle is sometimes expressed as follows: â€Å"Individuals should be treated the same, unless they differ in ways that are relevant to the situation in which they are involve d. (SCU) By the surrogate keeping this baby, she is going against everything that was in the agreement.This baby has no attachment to the surrogate; it is the egg of the husband and wife who paid her to carry their child. In the United States it is illegal to pay a person for non-replenish able organs. The fear is that money will influence the poor to harm their bodies for the benefit of the rich. Is there a parallel between this case and this law? Can allowing surrogate mothers to be paid for their troubles allow poorer women to be oppressed? On their website, the AMA says â€Å"that surrogacy contracts [when the surrogate uses her own egg], while permissible, should grant the birth other the right to void the contract within a reasonable period of time after the birth of the child. If the contract is voided, custody of the child should be determined according to the child's best interests. † (SCU) However this is not the case with this couple, the couple used their own egg and implanted it into the surrogate so should the same rules apply? Step 3: Apply Ethical Theories and Approaches Ethical theory is divided into two main types or approaches in this case which are virtue and duty ethics.Virtue ethics begins by considering what makes a person (or his/her character or motives) morally good (Aristotle, Hume). Duty Ethics focuses on rules or acts and what makes them right (Mill, Kant, Rawls). (Ethical Theory) According to the both theories the surrogate should hand over the child to the biological parents. This surrogate has no real ties to the child and was paid for a service and is violating a contract by not providing the child she was paid to deliver. Step 4: Exploring Practical AlternativesWith this particular case there are not many alternatives. Option 1- being that the surrogate keeps the child and returns all the money she was paid to do the service and the money put out for her medical bills. The surrogate could also reimburse the couple for t heir time and heart ache. Option 2- The couple and the surrogate could go in front of a judge and have the judge decide what is best for the child and the people involved, and what the outcome shall be. Step 5: Complete the Action This is the most important step in the ethical decision making process.This is where the actions are carried out. After reviewing all the details and options for this case the most ethical thing to be done is for the surrogate mother to give the baby, who has no biological attachments to her back to the biological parents. The surrogate can keep the $18,000 she was paid for compensation for her time and expenses, plus the money put out for all her medical expenses. Works Cited â€Å"Justice and Fairness. † Santa Clara University. Web. 17 Mar. 2012. . â€Å"Ethical Theory. † Web. .

Simulation Essay Example | Topics and Well Written Essays - 750 words

Simulation - Essay Example Now the application of cost accounting system came into practices for the fact that that the firm had to come up with a decision i.e. whether to accept this order or otherwise, since bulk orders go for discounted prices, but the exceptional quantity makes the fixed cost distribute over larger volumes. Number cracking leads to the conclusion that the contribution margin and operating profits from lemon cookies are lesser when compared to the real mint ones. So the suggestion came out was to reduce the volume of lemon ones and increase those of real mint, as it would also accommodate the order. In realistic terms, the application should be otherwise, since the unit contribution margin for lemon cookies is on the higher side. At the same time, any order cannot be accepted at a point in time when production capacity is already on maximum utilization point, since it implies the inability of the firm to cater to the order. Along the similar line, the order should not also be considered because the selling price per unit for the bulk order is the one at which contribution margin is less than the fixed costs incurred so it makes less sense to accept the order under such a circumstance despite the fact that the contribution margin would yet be greater than zero, but would result in a loss for the business. Subsequently, it doesn't turn out to be worth for fulfilling the order. Some more facts reveal that the break-even point for the lemon cookies is around 563,000 packs. The current manufacturing is around 600,000 packs, which turns the cycle into a profitable one, as it goes beyond the breakeven, and this manufacturing is around the same marks as the production requirements and monthly targets. However, increasing the break-even volume to 650,000, would not be profitable, despite the firm bring in operating profits. Though in doing this, the existing unit may be forced to reduce its volumes for lemon cookies, as the variable cost per unit for lemon is on the higher side. These were some outcome from the simulation conducted, however, the three major learning points were the taking up of key figures of fixed costs, variable costs and breakeven point. These are the major constituents of cost for running a business. Majority of the costs are easily observable and thus, can be quantified to ensure that their relationship with the level of output can be determined in direct form or otherwise (Costs, 2005, para. 1 and 2). Fixed and Variable costs are the basic bifurcation or classification of costs in a business, while break-even point determines the zero profit/loss levels and beyond this point, is all the profit a firm earns from its operations. Fixed costs remain same irrespective of the volume of output, while variable costs vary with the level of output produced (Marshall, McManus and Viele, 2004, pg. 417). There is another category of costing referred to as mixed cost, and this is a form that contains elements of both fixed and variable costs. The most classical examples are bills that contain a line rent (fixed part) and a unit based rental (variable part). The analyses of all these costs are done

Idols Assignment Example | Topics and Well Written Essays - 250 words

Idols - Assignment Example When we look at the sky, we see stars in a disorganized form and try to organize them in a pattern, into objects and forms. The second form, idols of the cave relate to distortions that apply to certain groups of people as opposed to others (Bacon, pg.45). For example, some people are more inclined to tradition and culture than others, while some people are inclined to new philosophies more than others. Thirdly, the idols of the market place are distortions arising from semantics or social activities. Bacon has noted that incorrect use of language and words has led to problems in comprehension and thus urges people to use words correctly and precisely. For instance, we are wrong to say, ‘the sun is up’ because the sun does not move. Rather, it is the earth that rotates. Lastly, he notes the idols of the theater which influence the mind into excesses of denial or dogmatism (Bacon, pg.56). An example of this is the various theologies, theories and philosophies that people come up with and interpret their world. Their thoughts, actions and views are interpreted based on this new philosophy and world view. He notes that people need to be aware of how the views distort their perceptions of world and seek to change

Rhetorical analysis Essay Example | Topics and Well Written Essays - 1000 words - 2

Rhetorical analysis - Essay Example As a function of this particular means of analysis, this student will seek to provide feedback and analysis of personal reaction, a description and discussion of the audience that this announcement is appealing to, the underlying purpose, and the means by which individuals within the announcement are ultimately represented. In seeking to address each of these rhetorical issues, the student can hope to gain a more appropriate and well nuanced understanding of the motives and mechanisms that lie at the very heart of this specific public service announcement. Furthermore, by attempting to draw inference on each of these issues, it is the hope of this student that the reader and/or researcher will better to be able to understanding the public service announcement through the lens of analysis which will be presented. Firstly, with regards to this student’s reaction to the given piece, it was one that was immediately drawn to the high definition portrayal of a given setting with see mingly infinite small details occurring in rapid order within the field of vision of the viewer. This particular technique helped to build the suspense, in conjunction with the melodramatic music which was playing throughout the Public Service Announcement (PSA), and lead the viewer to focus solely on trying to locate the â€Å"reportable incident† that the text, speech, music, and setting foreboded. Similarly, with respect to the given audience for this Public Service Announcement (PSA), the viewer can assume that this extends to all citizens of responsible age. Such a broad generalization can of course be made due to the nature of the information that the PSA is trying to integrate with the viewer. As such, maximizing shareholder input is of course a primary interest to the individuals responsible for making the film (See Something Say Something Campaign, 3). Although each of the rhetorical levels of analysis which will herein be included are important, it is arguable that the very most important one is that of the rhetorical appeals that the PSA makes upon the viewer. The most powerful of these is the way that the PSA tugs upon the emotions of the viewer. This is affected by representing situations in a seemingly normal way; however, through utilizing sinister motives, references to the prior attacks of September 11th, the way in which our current world has changed, and the strong and ever-present feeling that there is something lurking beneath the surface, the PSA is able to engage the emotions of the viewer in a way that would otherwise not be possible. Moreover, by using images and slight of hand camera work that tells a story within a story which ultimately has a connection to a larger story (terrorism), the viewer is even further engaged as to the means whereby they can stand to affect a difference on this action being perpetrated within the world in which they live. This is interesting and powerful due to the fact that the PSA does not make any mention of a particular time or place. Instead, the instance itself and the ramifications thereof is enough to engage the shareholder to give up information to the authorities as a function of protecting themselves and society. With regards to the purpose, as has been stated up until this point, the purpose is to shock the viewer and spur a degree of future action based upon the representations that are alluded to on the screen. In this way, the filmmakers seek to

Argentina Project Essay Example | Topics and Well Written Essays - 1000 words

Argentina Project - Essay Example GDP of Argentina (2005 - 2010) Year GDP per capita (constant 2000 US$) 2005 8097.418686 2006 8097.418686 2007 8699.009376 2008 9359.588686 2009 9893.811398 2010 9880.474096 Source: World Databank, 2011 World Databank 2011 The above data collected from the World Databank gives us the GDP of Argentina from 2005 to 2010. The increase in the GDP shows that the economy is expanding. However we must also see the price level and the inflation of the country. Some of the index used to measure the price levels are GDP deflators and the Consumer Price Index. The following figure illustrates the price level of Argentina based on the two indicators. Indicators for Inflation (2005- 2010) Year Inflation, GDP deflator (annual %) Consumer price index (2005 = 100) Â   Â   Â   2005 8.840489896 100.00 2006 13.42627796 110.90 2007 14.25823933 120.70 2008 19.06845032 131.06 2009 9.977458276 139.28 Source: World Databank 2011 The data collected from the World Databank gives us an insight into the infla tion prevalent in Argentina. Initially, the GDP deflator exhibits that the Real GDP grew slower than the nominal GDP which means the price level rose in that period. However the GDP deflator decreased sharply in 2009. The Consumer Price Index exhibits a steady rise in the period from 2005 to 2009. We shall also consider the Unemployment Rate of Argentina. The trend of inflation has further been demonstrated by the GDP deflator curve in the following diagram... World Databank 2011 The Consumer Price Index number shows an increase over time. World Databank 2011 The trend confirms that though the consumer price index has grown steadily across time, the GDP deflator experienced a sudden drop in 2009. Unemployment The relationship between inflation and unemployment is inversely proportional. According to the theory of Phillip’s Curve, a country experiences a drop in unemployment with a rise in inflation. We shall take a look at the unemployment rates of the country in the correspo nding years. Unemployment Rate of Argentina (2006 - 2010) Year Unemployment Rate Change 2005 14.8 -14.45% 2006 11.6 -21.62% 2007 8.7 -25% 2008 8.5 -2% 2009 7.9 -2.06% 2010 8.7 10.13% Â   Â   Â   (Indexmundi, 2011; World Databank, 2011) The unemployment rate shows a decrease over the years 2005 to 2010. This indicates the country performing well in terms of employment to their citizen. (Indexmundi, 2011; World Databank, 2011) Therefore we see that in Argentina inflation and unemployment follows an inverse relation which confirms the theory of Phillip’s Curve. Monetary Supply of Argentina A rise in the money supply will lead to a rise in the demand for assets. An increase in money supply changes the balance between interest rate and money supply in the market. The surplus money holding of the people will be utilized to purchase assets. As a large number of people compete to purchase assets, there will be a shortage of assets. As a result there will be an adjustment of the in terest rate of the assets. The interest rate of the assets will fall at the point where people are willing to purchase less number of assets. At that point they will be willing to hold more liquidity. In this way a new equilibrium will be established. Therefore there exists an inverse relation between money supply and interest rate, at a constant price

Influence of Stakeholders on Encouraging Responsible Business Essay - 1

Influence of Stakeholders on Encouraging Responsible Business Practices - Essay Example This research will begin with the statement that in the business world, stakeholders constitute of any group or an individual who has an effect or can be affected by the achievement of the business objectives. They include managers, business corporates, shareholders, corporation and the entire business management. These stakeholders play a critical role in promoting responsible business practices by instituting legitimate business ethics. Business practices range from social to economic perspectives. For most businesses, there are values, responsibilities and sustainability issues that are under consideration. As a result of these factors, business management comes up with a variety of ways to ensure responsible business practices as seen in the research study by Olson. The business world has come under criticism that it is to blame for global warming, carbon dioxide emissions, deforestation, and pollution. To prove the critics wrong, Cohen states that the stakeholders have begun a f ight to reduce global warming and carbon emissions. The green movement has come in to promote the growth of trees. It also helps in educating the public in regard to the emission of carbons. The stakeholders meet annually in Rio de Janeiro for the earth summit. Worldwide campaigns regarding proper business ethics are underway to ensure that businesses reduce pollution and global warming. Apart from the green movement, the stakeholders have stipulated strict rules within their businesses to ensure that there is proper waste disposal. The stakeholders came together in 1997 to sign the Kyoto protocol so as to control the rate of waste disposal as stated in the research study by Kotler & Lee. Stakeholders are now forming various groups to promote responsible business practices. Such corporate groups include the WWF, Friends of the Earth, the Greenpeace as well as the Green Party. These groups play a considerable role in ensuring that business entities protect the environment and consequ ently lead to responsible business practices.

Effects of air and water pollution Research Paper

Effects of air and water pollution - Research Paper Example As the world urbanization and industrialization occur at a rapid rate, so does environmental pollution involving air and water quality pollution occur. Large amounts of potentially harmful emissions from industries around the globe find their way in to the atmosphere every single day. Likewise, millions of tonnes of wastewaters containing potentially harmful pollutants find their way into water bodies and underground water aquifers. Several bodies have been initiated with the main aim of conserving environment. Some of these bodies in clued NEMA, Centre for Sustainable Development and others. In their efforts to conserve mainly air and water pollution, they have set by-laws in conjunction with countries’ municipalities to bid those involved (Reitze 13). Despite these continued endeavours, water and air pollutions increases each day. In fact, research shows that as technology changes, the pollution increases consequently increasing the effects (Hill 20). This paper discusses in depth the effects of air and water pollution to people resulting form environmental and technological changes. Poor air quality affects human health, damages crop and animal life, and degrades fragile ecosystems. The severity and impact depends on the quantity and concentration of pollutants, the duration of exposure and the susceptibility of the sensitive receptors. Inevitable is the impact of air pollution on human health. Never the less, equal attention is necessary for all other receptors that include the ecological and the built environments, besides human health. One of the generally recognized effects of air pollution is ill health and death. Although natural processes cause air pollution, manmade causes are the most prevalent and harmful causes (Gillespie 145). Manmade causes of air pollution include power generation activities, industrial production processes and the automobile activities. Tobacco smoking, combustion of solid fuels like wood, coal and charcoal, which house hold commonly use for cooking and warming houses are the leading causes of indoor air quality pollution (Reitze 45). Other sources of indoor air pollutants include paints, cleaning agents, detergents, pesticides, home appliances; furniture and air conditioning systems cause significant chemical and biological indoor air pollution. Combustion of fossil fuels is the leading source of air pollution, since it contains such pollutants like sulphur dioxide, fine particulate matter, nitrogen oxides, carbon monoxide, ozone and volatile organic matter, all of which have profound adverse effects on humans (Chiras 52). Health effects of air pollution range from chronic effects to acute effects. Among these, are minor eye irritations, irritations on the upper respiratory system, chronic respiratory illnesses, lung cancer, heart problems and deaths resulting from suffocation and exposure to noxious gases in the air. Bronchitis in adults and acute respiratory problems resulting to chocking and su ffocation in children are common effects of air pollution (Gillespie 108). For people with pre-existing lung and heart conditions, air pollution is a major cause of worsening conditions. For instance, among the asthmatics, air pollution increases the frequency and severity of attack, and accounts for many deaths among people with heart conditions (Harrop 52). Overall, long-term and short-term exposure to air pollutants lead to reduced life expectancies and premature deaths. The impact of air pollution on humans depends on the concentration of the pollutant, its type, duration and concentration of exposure, and individual vulnerability to lethal exposures. Predisposing factors like poverty, age; both old age and infants, and pre-existing health complications put people in increased danger of poisoning and serious effects of air pollution. For instance, poor urban communities usually reside in poorly ventilated house congested in small slum sharks, and more likely to use dirty fossil and biomass fuels.

See the instruction Essay Example | Topics and Well Written Essays - 500 words

See the instruction - Essay Example William’s A Rose for Emily, Poe, Edgar’s The Cask of Amontillado, and Oates, Carol’s Where Are You Going, Where Have You Been, which are examples of the many Gothic literatures available today. In these Gothic novels, the authors use the characters, the setting, and different events to bring out the Gothic style. The setting may serve to create an atmosphere of gloom, mystery, and horror. For instance, dark, ruined, secret rooms, stairways and corridors. Most Gothic literature has women characters that appear to be in distress and sometimes threatened by tyrannical males. The events therein are terrifying, horrific, and sometimes violent. In addition, romance in Gothic literature involves pain and hurt. In Oates’ Where Are You Going, Where Have You Been, â€Å"Connie,† the main character is scared about Arnold Friend. Arnold Friend is cruel and the author does not explicitly identify him as a real human, a psychopath, a demon, or a dream. However, Arnold Friend appears as mysterious and fearful. â€Å"She cried out, she cried for her mother, she felt her breath start jerking back and forth in her lungs as if it were something Arnold Friend was stabbing her with again and again with no tenderness† (Oates 544). This happens when Arnold Friend rapes Connie, although Oates does not directly say it. Violence is a characteristic of Gothic literature, and the vocabulary of violence such as â€Å"stabbing† and â€Å"no tenderness† is used in this literature. Faulkner’s A Rose for Emily is largely influenced by the Southern Gothic. The story involves frightening and mysterious scenes such as putrefaction, grostesquerie; old mansions crumbling, and decay. Additionally, Faulkner has used Emily, the main character and a psychic spinster, as a transformation from a past distressed damsel. Her mental inability makes her the heroine of Southern Gothic. Emily perpetrates different scary and unimaginable acts in the novel. â€Å"Then we noticed that in the second pillow was

The freddie Gray story in the media Essay Example | Topics and Well Written Essays - 500 words

The freddie Gray story in the media - Essay Example umerous journalists failing to maintain objectivity in order to unearth the facts in the case as present the story objectively as the discussion below portrays. The media plays an integral role in the society. Key among the primary roles of the media is agenda setting which in turn leads to the formulation of opinions. The media influences public opinion and the media in the United States played a role in enhancing the wave of violence and riots in Baltimore following Freddie Grey’s story. Objectivity lacked in the coverage of the story with the media including the CNN following a wave of narratives that could sell. The media for example began by propagating the story showing videos of Mr. Grey’s arrest and alleged maltreatment. Showing the videos was not a mistake. However, the media failed to play its watchdog role by exercising caution. They carried out extensive analysis of numerous other cases of African Americans who have died while in police custody thus making Mr. Grey a growth to the statistics. Such biased yet widespread coverage of the story enhanced the spread of a particular narrative that shows that the predominantly white police service in the country continues to target African American minority. This contributed to the outbreak of the riots in Baltimore. None of the numerous journalists cared to investigate the background of the various suspects who have died in police custody. Some were hardcore criminals and the police had issues to suspect Grey. After contributing to the outbreak of the riots in the city, the media adopted yet another skeptic position in their coverage of the story. Fox News anchors for example claimed that the city was under blockade by â€Å"thugs†. CNN on the other hand even assigned an African American reporter to cover the story claiming that he was safer and could blend in the mayhem. The media once again showed a lack luster attitude with no media attempting to investigate the history of police brutality in

Biology What Are Your Career Goals and How Do Your Immediate Educational Plans Fit Into Them Essay Example for Free

Biology What Are Your Career Goals and How Do Your Immediate Educational Plans Fit Into Them Essay Biomedical Science Biomedical Science is the application of biology based science for medical use. It will allow you to learn the human body at the whole body, organ, tissue, cell and sub cellular level. You will also learn how these systems can go wrong in various diseases and how accurate diagnosis can be made using a variety of laboratory tests. Biomedical Science is a continually changing, dynamic profession with long-term career prospect including research, management and education. Biomedical Scientist Biomedical Scientist learns scientific and personal skills and gain qualification that can be transferred all over the world and can be recognised globally. BTEC HND Biomedical Science graduates may apply for the associate membership of the Institute of Biomedical Science in the UK after obtaining 5 years of relevant work experience. Careers Hospital laboratory biomedical scientist Industrial laboratory bio-scientist Bio-science research Medicine or Dentistry (after acceptance in medical school and further training) Science teaching Transfer Opportunities Students, who successfully complete HND in Biomedical Science, can transfer to Northumbria University Biomedical Science Degree which is accredited by the Institute for Biomedical Sciences (IBMS). It provides the education and training required to become a Registered Biomedical Scientist. awarded by BTEC Higher National Diploma (HND) BTEC HND in Biomedical Science is a 16 unit higher level qualification which is awarded by Edexcel UK. Programme Structure Unit 01 Unit 02 Unit 03 Unit 04 Unit 05 Unit 06 Unit 07 Unit 08 Cell Biology Biochemistry Human Physiology Laboratory Techniques Medical Microbiology Project Analysis of Scientific Information and Data Quality Assurance Quality Control Unit 09 Unit 10 Unit 11 Unit 12 Unit 13 Unit 14 Unit 15 Unit 16 Histology and Haematology [continues]

Consumer Responses to Sex in Advertising

Consumer Responses to Sex in Advertising Abstract: This study analyses the Chinese and British consumers responses to sexual content in advertisements, the advertised brand and consumers buying intentions towards the brand. Focus groups will be the principle research method used in this study, totally 32 Chinese and British participants (including 16 male 16 female) will attend the focus groups discussion. The purpose of this study is to examine the differences in the effect of sex appeal on advertising and brand evaluation between Chinese and British consumers. This investigation will also explore whether gender or product involvement will have any significant relationship with consumers attitudes regarding different sex appeal ads. Rationale for the research Advertising is an important global marketing strategy, it is important for managers to know whether they can use standard advertisements in each of the places where their brands are sold or whether they need to à ¢Ã¢â€š ¬Ã…“localiseà ¢Ã¢â€š ¬? the advertisements my modify them to adapt the local cultural. The appearance and popularity of using sexual appeals in advertising has become a serious issue in the last 50 years. When using sex in international advertising, it is important to figure out whether sex appeal could be adopted cross national. Whether the effect of using sex in commercials is vary by country and cultural background. The main goal of the present study is to examine how the effect of sex contained advertising and consumers attitude toward these advertising and associated brand vary in different cultures by comparing Chinese and British consumer responses. There are many differences in social systems, cultural backgrounds and marketing and economic approaches betw een these two countriesChina is considered one of the largest developing countries in the world which has made it a target market for manufacturers from around the world in recent decade, whereas the United Kingdom is a highly developed Western country and is one of the main exporters to the Chinese market. The overall research objectives were defined as follows: 1. Fill the existing Gap in Chinese Research into Sex and Advertising Compared to the British regulators of the 1990s and early 2000s (Independent Television Commission, Broadcasting Standards Commission and the Radio Authority) which carried out a number of studies into the consumers attitude and responses toward sexual content in advertisements, the study in this area in China has been rare. One of the purposes of this research is to gain a comprehensive understanding of Chinese consumers responses of sex appeal advertising; what are the responses of Chinese audiences when they are exposed to sex appeal advertising? Does sex in commercials sell for Chinese consumers? This study could help the managers who targeting Chinese market understand the attitude and responses of the specific type of sexual content in advertising. This study will also investigate the specific type of sexual appeal which might cause public offence. Recognizing the audiences attitude and acceptance of specific sexual content in advertising might increase the effectiveness of usi ng sex appeal in television in Chinese market. 2. To understand the differences and similarities of consumer responses exist in both countries. Through a comparison of British and Chinese consumer responses, the difference and similarities that exist in these two countries will be outlined. This work will contribute to the understanding of how sexual appeal work differently by countries and by genders. Research Questions RQ1. What are the key differences in responses toward sex appeal advertising, brand, and buying intention between Chinese and British Consumers? RQ2. Whether gender is a significant variable in consumer responses to sex contained advertising? RQ3. Whether product type is a significant variable in consumer responses to sex contained advertising? Literature Review The definition of sex in advertising Since the 1800s, markets and advertisers have used sexy words and images to sell certain products. Along with the emergence and popularity of sexual advertisements, numerous studies have been carried out in this field. American social scientist Byrne (1982) deemed that sexual advertisements are a type of advertising with ascribed sexual meaning. Courtney and Whipple (1983:p.103) defined sex in advertising as à ¢Ã¢â€š ¬Ã…“sexuality in the form of nudity, sexual imagery, innuendo, and double entendreà ¢Ã¢â€š ¬Ã‚ ¦ employed as an advertising tool for wide variety for products.à ¢Ã¢â€š ¬? As noted by Gould (1994), sex in advertising is typically visual (physically attractive models, depictions of sexual behavior with partners or alone) but can also include verbal innuendo and explicit copy. In 2001, Reichert et al. cited that in the context of advertising, sex has been general considered as a tool of persuasion to draw attention to certain products or brands. By its very nature, advertising is a form of persuasion communication. (Thorson, 1990), As such, sex could be used to as persuasive message to promote products and brands. In 2003, Reichert pointed out that sex in advertising can be thought of as a sexual appeal that involve many factors and forms such as nudity, physical attractiveness, sexual behavior and double entendre (Reichert, 2003). Whatever presentation of the sex, the important underlying conceptual commonality is that the information evokes sexual thoughts and feelings in the viewer (Reichert, 2003: 234). Does sex sell? The previous study indicated that with sexy illustrations advertising can effectively grab consumers attention and improve recall of the commercial message. Sexual appeals have been shown to be more attention. Marketing researchers in this area investigated reactions of individuals to certain sexual appeals in advertising and explored reveal how sexual stimuli evoke reactions in individuals, and how these reactions may influence consuming behaviors. The goal of an advertisement is to promote products or services in an effective manner to attract the most people. If an advertisement cannot grab peoples attention, then it cannot affect their likelihood to buy that product. Thus, advertisers seek to make their commercials noticeable to their audiences. Consequently, marketing studies in this area often investigated whether marketing effectiveness of sexual advertising is improved by comparing audiences attentions between sexual and non-sexual advertising. In other words, these studies try to find whether sex appeals could increase the chance for ads for grabbing consumers attention then arousing their buying intention. The impact of sexual appeals on brand name recall and brand evaluation are also important themes in this field. Berceid and Walster (1994) investigate the power of the physical attractiveness. They found attractive people are usually rated as more desirable, respectable and influential than less attractive people. This psychological evidence on the power of physical attractiveness supports the potential commercial value of using sexy models to promote products in advertising. Alexander and Judd (1978) found that nudity and erotic content in ads can increase consumer attention to an advertisement but not necessarily enhance the brand recall and brand evaluation. In the study carried out by Marilyn et al. (1998), sexual appeals have been found to be more attention-getting, likeable, dynamic and more likely to increase a consumers interest in the topic than were nonsexual appeals. The previous research shows that with sexy illustrations advertising can effectively grab consumers attention and improve recall of the commercial message. Sexual appeals have been shown to be more attention. However, sexual appeals that are attention grabbing can also fail to enhance brand recall and brand evaluation of advertising. Many studies found that brand recall from non-sex-containing advertising is higher than that from adverts that do contain sexual content (Steadman 1969; Alexander Judd, 1978; Courtney Whipple, 1983). Individual Difference and Product Type Previous study indicated that individual differences of consumers and product type promoted in ads should be considered when predict the effectiveness of using sexual appeal in commercials. The gender differences and different cultural background of consumers could impact their attitude toward sex contained advertising, moreover, the different product type promoted in sex appeal ads could influence consumers attitude as well. Male and female represent distinct differences when they were exposed to sexual content. Men showed more tolerance of sexual theme and content, meantime, their attitude toward sex appeal ads itself and associated brand were more positive than their women counterparts (Steadman, 1991). In 2004, Pope et al. considered gender differences as an independent variable of impact on consumers attitudes toward sex appeal advertisements. The finding indicated that compared to males, female consumer were more tended to responses positively to mild sexual appeal in adverts. The cultural background is another important capricious in consumer responses to sex appeal ads. People from different countries have distinct attitudes and opinions of sexual content contained in commercials. The research shows that in continental European countries, such as Denmark, Germany, Italy and France, consumers generally showed tolerance of nudity in advertisements (Frith Mueller, 2003). In fact, according to a focus groups survey launched out by Tissier-Desbordes and Manceau (2002), French women typically regard female nudity and sexuality as aesthetic rather than sexual and erotic appeal. Wheras, Fetto (2001) carried out a public opinion survey in the U.S. focuses on peoples opinion toward sexual image in print advertising, majority people express that they do not like much sex in print ads and will boycott products which applied sexual appeal to promote. Meanwhile, compared to the U.S. consumer, British consumer showed an even stricter attitude toward female nudity in commercials (ITC, 2003). The previous research also indicated that influenced by traditional social and cultural values, people who live in countries in Asia and the Middle East tend to be more conservative than the US and Europe with respect to sexual content in adverts ( Frith Mueller, 2003). In addition, people were more likely to accept products and have positive attitude toward brand when they could see clear congruence between the products and the sexual content. Beauty and personal care products could easily be associated with sexual content and so increase the recall and acceptance among audiences (Gunter; 2002; Cheng, 2002). When consumers could not found clear relationship between the product type and sexual content they were more easily to be offended and harm the brand evaluation. The Sexual Content Might Cause Public Offence in Britain and China In Britain, IBA (Independent Broadcasting Authority) carried out a serious public opinion surveys in 1980s. This work was concerned, especially, with the publics acceptance not just of sexual treatments in advertising, but with the advertising of products that were associated directly or indirectly with sexual matters (Independent Broadcasting Authority (IBA, 1988). The finding shows people find advertisements that featured sexual matters or promoted products for personal hygiene deeply offensive, only 16% audiences admitted that they had been offended by advertisements. The greatest source of these offensive advertisements is related to nudity or sexual content. The majority of audience (70%) said they would not feel embarrassed by watching sanitary protection products on screen. In a later survey, more than 1,1000 UK television viewers were asked if they had ever been offended by television advertisements in this study. Most people expressed they did not think AIDS, contraceptives or condoms advertisements would cause offence. However, majority of British Viewers felt uncomfortable when faced by advertisements for homosexual advice services and Homosexual related products. In 1994, ITC research comprised focus groups and depth interviewer to investigate audiences attitude toward different degrees of nudity in advertising. The finding indicated that nudity was regarded as more acceptable when it was relevant to the product and appeared after 9 pm. The data of focus groups revealed that the suggestive and partially nude seems to could be accepted by audience in any time, semi nude and back nude could be accepted after 9pm, full-frontal nude and sexual intercourse imply or explicit scenes were unacceptable by audience (ITC 1998). In 2004, British researcher Andrea and Lloyd carried out a focus groups survey to examine the consumer attitudes towards female nudity in advertising. The data from focus groups that consumers are more accepting of female nudity in adve rtising when they see a clear congruence between the sexual content and the product, message or positioning. There have been many fewer public opinion surveys on sex contained commercials in China. The only substantial studies we have located are that conducted by Cheng in Hong Kong in 2002. This survey used questionnaire which aimed at identifying what kind of advertisements consumers find offensive. The finding indicates that commercials promote contraceptive products were considered as more offensive than ads about female and males underwear. This study also pointed out that whether an audience will feel offended by advertising on the appeal than the product itself. Relevance to my study The review of previous research may contain clues about how specific aspects of advertising can exert effects on consumers. It provides useful inputs to methodology. The review of previous studies in this field could help to understand that how consumers responses to sex appeal should be studied and analyzed. Three important elements, attitudes towards the ad, the brand and buying intention were adopted for testing the effectiveness of sex appeal in this study. The review of relative gender-role stereotyping studies offers the theoretical basis for examining the men and womens different attitudes when they were exposed to sex contained advertisement. In addition, the previous cross-national comparison work, especially those compare sexy advertising in western and eastern cultural context, offers more detail what we already know about cross-national comparison into consumers responses to sex appeal advertising. Methodology Given the nature of my project, qualitative research approach would be the best way to fully tackle the research questions. This paper will apply focus groups to examine peoples attitude and opinion toward sex in advertising. It also tries to explain the differences existed in the Chinese and British consumer towards sexual appeal advertising. Participants For focus groups, Chinese and British participants will attended in group session to discuss their opinion and attitude toward sexual appeal in advertising base on their individual experiences. In total, 32 participants will take part in this study and were divided into 4 groups: Chinese females, Chinese males, British males, and British females. All participants are university students in LSC. Procedure Each of group would be asked to watch several advertisements contained different level of sexual content. Some advertisements only contain mild sexual content such as soft kissing, embracing, and suggestive nude), others contain high level sex appeals such as half nude, making out and sexual intercourse implied). The product types promoted in those sex contained ads are varying from beauty and personal care stuffs to electronic products. After that, participants would answer questions regard to their attitudes toward ads itself, brand and buying intention, and each participants will be required to discuss the question with others. Focus group will run for around 90 minutes. All discussion will be taped for data analyzing.

Functional Health Patterns Community Assessment Health And Social Care Essay

Functional Health Patterns Community Assessment Health And Social Care Essay The variances in ethnic views have influences on outlooks towards health care, their readiness to realize, observe and regulate to the progression of sickness. They consider that health is holistic and there is link between body, mind, and soul. Their ethnic beliefs effect the basis of sickness, appearance of are mostly and interaction of health problems and how they look for healthcare. They mostly have faith in in God. Catholics typically have divine objects in their home environment. They do not worth health promotion due to deficiency of language support and prefer Emergency visits. They might get incorrect diagnosis and inappropriate medication due to absence of communication. Their racial ethics are used to stimulate conduct to decrease the threat of sicknesses. It also develops communications and health effects and supports them to look for healthier actions. They use their money for whole family and for beverages (Kemp). Actual Diagnosis: Risk for Spiritual Grief Interference. Interventions: Practice beneficial interaction when contacting patient and reassure involvement in spiritual actions. Health Perception/Management Diabetes is on of the predominant health problems in this community.Accordng to CDC 28.3% of adults are diabetic in this state. Over the next 20 years, the obesity could contribute 741,358 new cases of type 2 diabetes. County provides immunization to children from birth up to age 18. Infant mortality rate was 4.3% in 2011. Injury related death rate was 40.4 per 100,000. MCFRS has full operational authority. It is ultimately responsible for the safety, health and welfare all personals. There are military and civilian behavioral health professionals for the enrichment of the community. Referrals to outside agencies are given for legal issues, financial planning, foster care, housing services. Nutrition/Metabolic Lack of fertile soil is primarily the indicator of nutrient deficiency.62.7% adults are overweight according to 2007 report, because of obesity prevalence; the community is in alert for the availability of affordable food. Special discounts are only available for members with gym privileges, through streams or storm water collection. Drinking fountain is not permitted but water coolers are available. Junk snacks are banned in 2008. Fast food, candy and other low nutritious items are still available. And there are vending machines. No remarkable evidence of healthy food consumption. Violence and obesity are the evidence of unhealthy food consumption. Special diets are mandated by religious practices and beliefs. School is adhering to the obesity prevention program. No candy or soda during meal time. Students who are from low income families are entitled for free lunch. Elimination (Environmental Health Concerns) Ground level ozone results in smog. Construction activity is the main cause of noise up to 85 Decibels. This County has a recycling center. Integrated pest management is committed for pest control and schools provide updated list for the usage. Standard washing machine with hot and cold water is common. Hand washing is done by soap and water or hand sanitizer. Mostly found single bathroom. Cleanliness is depending upon the occupancy. Mary land Nurse Practice Act gives the guide line for health care providers and other members. If outside temperature exceeds 80, it is considered as hot day. Shade structures are part of public service development. Security officers are assigned for safety management and they wear appropriate badges or soft body armor. Activity/Exercise These are part of obesity prevention program. Recess is a part of school health program. All of these facilities are in active usage in this county. Pedestrian safety and camera program are part of safety procedure. Fire and burns are most common cause of unintentional deaths. Prevalence of obesity is a clear example of the result of sedentary life style. Children are spending more time in watching videos and computer. Public and private means are most commonly used transportation. Sleep/Rest This county is a middle class area with many citizens who start work early. They go to sleep early at night so that they can wake up early for work. 23% of the population is made up of kids and these kids have school early morning. Recent studies have shown that Montgomery County had an increase in sleep deprivation. Falling asleep while driving is responsible for at least 100,000 automobile crashes, 40,000 injuries, and 1,550 fatalities each year. Cognitive/Perceptual 81% of the population gets regular checkups with their doctor. This is more than average. There are close to 125,000 people in Montgomery County who speak English less than well, or about 14% of the population. This is a 20% increase from 2002 data. People who have difficulty within the cognitive perceptual portion are located in hospitals, nursing homes, and mental wards. 265 people in other group homes. 226 people in mental (psychiatric) hospitals or wards. 4,357 people in nursing homes. 328 people in homes for the mentally retarded. 62 people in homes for the physically handicapped. For delinquent children, 59 people in short-term care, detention or diagnostic centers. 57 people in hospices or homes for chronically ill. For drug/alcohol abuse, 41 people in hospitals or wards. For chronically ill, 33 people are in other hospitals or wards. Self-Perception/Self-Concept In this community, many people describe themselves negatively. Many people do not feel so good about themselves. One problem that is present is depression. There are six different depression specialists near Silver Spring, Maryland. Since there are many Hispanics living in this community, there is a high-risk group for depression, anxiety, and substance abuse. Hispanic women are more likely to experience a major depressive episode. Another factor that lowers the self-esteem of the people in Silver Spring is being overweight, especially in women. There are generally changes in the way they feel about their body. They do not frequently get angry, annoyed, or fearful. The feeling of losing hope is also not very frequent. Role/Relationship The YMCA provides counseling for individuals, families, and groups in Montgomery County. Therapeutic groups are also offered according to community and school needs, such as: à ¢Ã¢â€š ¬Ã‚ ¢Bullying à ¢Ã¢â€š ¬Ã‚ ¢Anger Management à ¢Ã¢â€š ¬Ã‚ ¢Loss and Grief à ¢Ã¢â€š ¬Ã‚ ¢Parenting Support à ¢Ã¢â€š ¬Ã‚ ¢Social Skills. Vulnerable populations face many challenges every day. Montgomery County, Maryland Advanced Practice Center for Public Health Preparedness is prepared to help vulnerable populations. Silver Spring Township Police Department formed a partnership program that will build a positive relationship between police officers and the youth of school district. Fire and EMS departments effectiveness in delivering emergency service to the community is depend upon the amount of time it takes from when they call 911 to the arrival of help. There is an annual blood drive in memory of father and son firefighters. Silver Spring Food Pantries, Soup Kitchens Food Banks supply the food to the Soup Kitchens, Food Pantries, Shelters etc., they in turn provide food to the individuals that need it. Sexuality/Reproductive Services include diagnostic testing, exams and treatment of STDs. confidential HIV testing available. All those who tested for HIV get pre and posttest counseling. For birth control Silver Spring center offers Abortion pills, in clinic abortion, and abortion with sedation. GYN consultation services are available for low income or uninsured teens and women of childbearing age. Services include: -physical examinations and pelvic examinations -breast examinations and pap smears -Pregnancy testing and birth control methods -routine tests for sexually transmitted diseases as well as HIV counseling and testing -basic medications for sexually transmitted diseases and other GYN conditions or infections. Coping/Stress According to Montgomery County Police statistics Crime has been falling in Silver Spring. PS: Child Protective Services Montgomery County Department of Health and Human Services 240-777-4417 (24 Hour Report Line) APS: Adult Protective Services- Montgomery County Department of Health and Human Services 240-777-3000 The chance of earthquake damage and the risk of tornado damage in Silver Spring are higher than the national average. A disastrous train wreck happened in Silver Spring, Maryland in 1996 on a snowy, February afternoon. Mental Health Association of Montgomery County provides outreach, engagement and services for homeless mentally ill men and women who are on the streets or in emergency shelters. One of every three children comes from an impoverished family. 50,000 Montgomery County residents are living in poverty. Stress management resources are available to manage anxiety and overwhelming stress. Meditation, yoga and wellness and Russian martial arts are also available. .

Chapter five is a very important part of Frankenstein because it best E

Chapter five is a very important part of Frankenstein because it best describes the monsters appearance and how he was created. Look at the significance of chapter five to the novel as a whole. Focus on the relevance and effect of the writer’s use of language to describe setting, character and what it shows about social and historical influences The novel â€Å"Frankenstein† is about a scientist name Victor Frankenstein who decides to create life using body parts and electricity, but the experiment goes terribly wrong. The deeper meaning of this novel was the social morals and the fact God should be the only designer on life. The novel was written when Mary Shelley and her husband and a good friend were on holiday in lake Geneva. On a stormy day they challenged each other to write the best horror story. Mary’s story won the competition, so this encouraged her to continue creating the novel in London. The social context of Frankenstein was to encourage scientists not to meddle with the laws of nature, and that al medical advances should not cross the boundary of creating life. Chapter five is a very important part of â€Å"Frankenstein† because it best describes the monsters appearance and how he was created. Chapter five was also another important part of the novel because it’s a crucial turning point in the novel because the story goes wrong from there e.g. the monster is created, Victor is thrown into a fit. At the end of chapter five the monster has ran away and Victor wakes from his fit, Victor thought his monster had died because of cholera though. Although Victor is constantly running away from his monster, the impact is that it’s a simile that Victor is always running away from his problems and this s... ... parent and runs away from his creation throughout the novel, this shows Victor’s lack of care, consideration for his monster and his creation. Since the monster grew with no one, he turned out bitter and evil, this links in with the theme of loneliness and isolation of the monster and Victor’s separation from his loved ones. The last theme is the social warning expressed by Mary Shelley, not to disturb the boundaries of nature, or gods creation, it’s not in peoples right to do so. To explain the 6 themes with a 19th century background, the important thing was the religious meaning (social warning) and the danger of obsession that could inflict with modern day science. Oxygen, and electricity where pat of the 19th century discoveries, whilst DNA, cloning and limb transplants are part of ours, those where the things Mary Shelley feared would happen though.

Essay --

INTRODUCTION Diabetes is a chronic disorder that affects a large segment of the population and is a most significant public health problem. Diabetes is a metabolic disorder affecting the Langher islets of pancreas affecting the insulin and glucoagan production and consecutively affecting the sugar (glucose) metabolism which in turn affecting the overall metabolism the disease may be classified into type I diabetes mellitus and type II diabetes mellitus. Type I diabetic mellitus is previously known as insulin- dependent diabetic mellitus. Type II diabetes mellitus is characterized by hyperglycemia due to an individual’s struggle to insulin with an insulin secretory defect (Papanas and Maltezos, 2007). The changes are primarily the consequence of the low insulin glucagons ratio. The effects of insulin on carbohydrate lipid and amino acid metabolism have been demonstrated in diabetic Mellitus all these effects are overturned (Varaiya et al., 2008). Diabetes and foot problems are in the order of synonymous. A recent WHO report designates that India has the biggest diabetic population (19 million in 1995) that is predictable to rise to 57 million by 2025 (Mayhfield et al., 1998). Kahn (1999) reported that a commonly accepted definition of foot infection is the incidence of systemic signs of infection (e.g.,fever and leucocytosis) or purulent secretions or two or more restricted symptoms or signs (redness, warmness, indurations, pain, or tenderness). Viswanathan et al. (2002) reported that 25% of diabetic individuals is predictable to expand brutal foot problems at some point in their lifetime that frequently end with amputation. Diabetic foot infections are more ruthless and more complex to treat than infections in non-diabetics. ... ... AIM AND OBJECTIVE 1. Study on socioeconomic status- includes Age category, Gender, Literacy Status and Economic Status (Annual income) of diabetic patients with foot ulcer at the different private laboratory at Sankari and Edappadi 2. Study on diabetic related factors include duration of diabetes mellitus, random blood sugar at the time of questionnaire, associated disease along with foot ulcer, history of previous amputation, type of treatment at the time of questionnaire and foot care maintenance of diabetic patients with foot ulcer at the different private laboratory at Sankari and Edappadi 3. Study on isolation and identification of Pseudomonas aeruginosa from diabetic foot ulcer. 4. Study on antibiotic resistance pattern of Pseudomonas aeruginosa from diabetic foot ulcer. 5. Effect of essential oil against Pseudomonas aeruginosa from diabetic foot ulcer.

Whats Wrong with Black English

When I was young growing up I was teased because I was told that I spoke â€Å"white†. Unfortunately in my case, I taught myself to speak the way everyone else spoke and I regret it to this day. At the time I felt if I spoke the same way everyone else did I would be accepted as everyone else. Now that I have reached a level where speaking incorrectly is not acceptable, I have to practice speaking. Rachel L. Jones and Amy Tan both made excellent points on different backgrounds having their own way to converse, but also being able to speak professionally. Amy Tan stated â€Å"I was ashamed of her English. I believed that her English reflected the quality of what she had to say. † My father has always made fun of the way I speak and I believe he underestimated my intelligence. Recently over spring break I had to write an essay for an internship I was applying for. When he read my paper he admitted to how amazed he was at how well I wrote it. Since I don’t speak correct English all the time he assumed writing was not as strong as he saw it to be. From elementary school to now I have always been told you write the way you speak. I feel that is not necessarily true. I feel when writing you have time to think on what you have written and being able to proofread helps also. When conversing with someone, there is not any time to think about the correct way to say something. I too feel English is a point of view and there is not one perception of it. There are many ways and different accents but one accent is acceptable in the professional world. In â€Å"What’s Wrong with Black English†, Rachel explained that she does not agree with William Labov quote â€Å"It is the goal of most black Americans to acquire full control of the standard language without giving up their own culture. † I would have to also disagree with Labov because I feel he is expressing that African Americans speak incorrectly. People of all races all do not speak correct English; it seems as if it is a stereotype of what African Americans try to acquire. African Americans need to learn speaking incorrectly is not our culture. Our ancestors were not taught to speak correct English so it became a cycle. Now that we are allowed to receive the same education as everyone else, we need to not allow Rachel stated â€Å"Knowing the price that was paid for me to develop my abilities, it’s infuriating to hear that some young blacks still perceive clear speech as a Caucasian trait†. Many people my age today still think speaking properly means speaking as a Caucasian would. My younger sister who speaks correct English always is mad fun of. My sister is very intellectual for her age and I have always stood by her side when someone tried to make her feel bad for being smart. I refuse for my sister to do what I have done to myself. Since I am the oldest I must guide her onto the correct path and I am proud of her. Jones and Tan’s thought of correct English is a controversy that needs to be taken seriously.

Case Study of Lyons Document Storage Corporation

Case study of Lyons Document Storage Corporation: Bond Accounting Introduction The Lyons Company is currently a company providing storage of documents for other corporate customers. Lyons had operated conservatively without any long-term debt until it issued bonds in 1999. The bounds issued were $10 million in 20-year bonds, offering a coupon rate of 8% with interest paid semiannually, and sold to yield the 9% market rate of interest at the time. In the following essay, we take it as Alternative 1. These bonds were issued on July 2, 1999 and would be due July 2, 2019. But now, the investment bankers told the company’s owner, Mr.Lyons, that $10 million in new 6% bonds with semiannual interest payments could be issued to provide the company with exactly $10 million in principal at the end of 10 years. The new interest payments would be $200,000 less each year than old bonds, which still had 12 years before they would be paid off. We take issuing these new bonds as Alternative 2. If it is selected, 11542K/1K=11542 new bonds will Lyons have to issue to refund the old bonds. There is also a third alternative: Issuing $11. 54 million of 10-year 6% bonds to completely pay-off the existing bonds with no need for additional cash from the company.Now, we are facing the problem that if Lyons should issue one of the new bonds with lower interest rate or keep the existing bonds. One Concept about Bond First I want to talk about the terms of â€Å"premium† and â€Å"discount†. Usually there will be difference between the face value of the bond and the actual amount of money that the borrower receives when the bond is originally issued. This difference is called premium or discount. If the amount received is larger than the face value, it is called premium. If it is smaller than the face value, it is called discount. With this definition, we come to compute exactly how much the company eceived from its 8% bonds amount received by the borrower. The value, VN, is given by the following equation. VN=rZ(P/A,i%,N)+C(P/F,i%,N) Where: VN: bond value or balance sheet liability with N remaining periods r: bond interest rate Z: bond face value i: prevailing yield at time of issued C: redemption value at maturity For the old bonds, r=8% with semiannual payments, i=9%, Z=C=$10 million, N=40(one period is half a year). VN=0. 04*10(P/A, 4. 5%, 40)+10(P/F, 4. 5%, 40)= 9. 08 million. Thus, the company actually received $9. 08 million from the old bond, which is less than the face value $10 million. This is a discount bond.We can also using this equation to recalculate the amount shown in the balance sheet at December 31, 2006: VN=0. 04*10(P/A, 4. 5%, 25)+10(P/F, 4. 5%, 25)= 9. 26 million (number of remaining half-year period=25) At December 31, 2007: VN=0. 04*10(P/A, 4. 5%, 23)+10(P/F, 4. 5%, 23)= 9. 29 million The current market value of the bonds outstanding at the current interest rate of 6% equals to the actual amount of money the borrower will receive at that time. We can also use the above equation to do the calculation. This time r=6% with semiannual payments, i=6%, Z=C=$10 million, remaining number of period=21.VN=0. 03*10(P/A, 3%, 21)+10(P/F, 3%, 21)=$11. 54million Comparison between three Alternatives We can compare these three alternatives based on two aspects: cash flows and book earnings. First, let’s compare the cash flow. Here we use the differential PW method and set alternative 1 as the base. For Alternative 2, there is $1. 54 million cash outflow in Jan. 2009, since $11. 54 million is paid to retire the old bonds. In the following years, alternative 2 will pay $100K less than alternative 1 semiannually, till July. 2019. But for alternative 3, as the new bonds’ face value is $11. 4 million, we do not have to pay the $1. 54 million in Jan. 2009. And the differential annual cash flow is $53. 8K, which is $11. 54 million times 3% interest rate. Besides, we need to pay $1. 54 million more when it co mes to maturity. This is because the redemption value equals to the face value, $11. 54million. The differential cash flow is listed in Exhibit 1. With the cash flow of every period, we can calculate the differential cumulative PW. The differential cumulative PW for alternative 2: PW2=-1542K+100K(P/A,3%,21)=-$0. 5K. The differential PW for alternative 3: PW3=53. 8K(P/A,3%,21)-1542K(P/F,3%,21)=$0. K. The negative differential PW for alternative 2 means the company will eventually pay more money compared to alternative 1. The positive differential PW for alternative 3 means it will eventually receive more money. From the cash flow perspective, it seems the company may issue the $11. 54 million of 10-year 6% bonds. Another aspect is book earnings. Earnings will be affected by: (i) the $2. 2 million loss on refunding in 2009, (ii) differential interest payments in every period, and (iii) differential â€Å"amortized discount† expense in every period. The $2. 2 million is from $11 . 4 million spent to retire bonds minus the $9. 3 million listed on the balance sheet at that time. The differential interest payments are the same as those in the cash flow perspective. The amortized discount of alternative 2 and 3 is zero for each period. This is because the interest expense is $10 million*3%=$300K semiannually. The actual payment is also $300K semiannually. There is no difference between these two values. Therefore, the old amortized discount equals to the differential amortized discount. Old Amortized Discount=Interest Expense-Payment. (See Exhibit 2) For alternative 1, first we use $9079. K, which is calculated in â€Å"One Concept about Bond†, as the liability at the beginning of the first period. The interest expense of every period equals to the liability at the beginning of that period times the interest rate. Liability at the end of the period before payment (column D) equals to column B plus column C. Finally, after deducting $400k from column D, w e get the liability at the end of the period, which is $9088. 5K. Use this value as the liability at the beginning of period 2 and repeat the calculation above, we can finish the left side part Exhibit 2. This table shows how the liability increases with each period.At the end of the 20 years it is exactly equal to $10 million face value. To compare the differential book earnings for alternative 2 and 3, we just add an extra part to the left side of the original table. There will be a $2. 2 million loss in the first period, and differential interest payments and amortized discount in the following periods. We add up these 3 differential values and get the New Earnings Effects. (See Exhibit 2 and 3) Conclusion From the book earning perspective, we can see that if the company issue any kind of new bond, there will be increases in future years’ earnings and a loss in current year’s earnings.The loss will make Mr. Lyons unhappy. As a matter of fact, this perspective just g ives us an implication of the company’s financial status. It is more reasonable to use cash flow to compare these 3 alternatives, since it takes the time value into consideration. From the cash flow perspective, since PW3> 0 but PW2< 0, which means Alternative 3 finally makes us pay less money than Alternative 1 but Alternative 2 finally makes us pay more money than Alternative 1. Thus we should choose Alternative 3.

Benefits of Social Networking

The Benefits of Social Networking Social media sites do more good than bad. They allow people to reconnect and create relationships, show creative expression in a new medium, and also bring people that share common interests together. Mark Zuckerberg said, â€Å"At Facebook, we build tools to help people connect with the people they want and share what they want, and by doing this we are extending people's capacity to build and maintain relationships. † Social media sites allow people to create new relationships and give them the opportunity to reconnect with friends and family.Increasing communication, even without being able to see a person, strengthens a relationship. Mike Chalmers wrote an article in USA Today that was about military families using Facebook and Skype to contact their families. Army Maj. Thomas Murphy would Skype with his wife and two daughters almost daily while his year in Iraq. â€Å"You could break away from the monotony of everyday stress and feel lik e you're back home for a bit,† said Murphy, (Chalmers). The connection made his deployment more bearable and eased his return home, said his wife.Bianca Murphy said, â€Å"He was part of their day-to-day life, so there was no adjustment that this was some stranger in a uniform,† (Chalmers). Some people have been able to keep friendships going after high school with social networking sites. Even though they can’t see that person as much as they once did they can see what’s still going on in their life. They’ve also been able to start new ones with the people they meet at college or work. Social media sites also allow for creative expression through blogging, messaging, photo storage, and much more.AC. Lowney and T. O’Brien presented a case of a 30-year-old patient with pontine glioblastoma multiform. On admission to the Specialist Palliative Care Inpatient Unit, he had a complete right hemiplegia. He would communicate with the staff by using t he notepad function of his iPad, and he would also use his iPad to update his blog. He’d updated the blog on an almost daily basis, describing his physical and psychological status, (Lowney). His blog also had messages of support from others with similar diagnoses.Blogging was this patient’s way to express the existential distress he was feeling since he was diagnosed with pontine glioblastoma multiform. He felt cheated on life, and being unable to hold his 1-year-old son was dreadful to him, (Lowney). Social media sites are a great way to express thoughts and feelings. Blogging is able to help people emotionally heal by connecting with people who also have the same problems and receive advice. Blogging is a creative way to inspire people, (Lowney). Finally, social media sites have the ability to bring people with common interests together. Highlight, works by rummaging through your Facebook account to see whom you know and what topics you like, (McCracken). It uses yo ur iPhone's GPS to inform you when a fellow conference attendee who's a former co-worker's buddy is in your immediate vicinity or when a good-looking patron who loves the same bands you do sits down at the other end of the bar,† (McCracken). Social media sites like Facebook, give people the ability to click on pages you’re interested to see other people with the same interest.Also, people who have a difficulty communicating in person could be more comfortable interacting over the sites, (McCracken). In conclusion, social media sites are able more good than bad. They allow people to reconnect and create relationships, show creative expression in a new medium, and also bring people together that share common interests. â€Å"The thing that we are trying to do at Facebook, is just help people connect and communicate more efficiently,† (Zuckerberg).

Mesothelioma

Mesothelioma is a malignant neoplasm that develops from the mesothelium tissue (a membrane that covers the internal organs present in the body).   It occurs very rarely and is more frequently caused by inhaling asbestos dust.   The incidence of the disease is slowly on the rise.   In the US, about 2000 new cases are reported every year.   About 70 to 80% of all cases with mesothelioma report exposure to asbestos (NCI, 2002).   Mesothelioma can develop in various sites of the body including the pleura (membranes that covers the lungs), peritoneum (membrane that covers the abdominal cavity), tunica vaginalis testis (membrane that covers the male internal reproductive organs) and tunica serosa uteri (membrane that covers the female internal reproductive organs) (NCI, 2002). It is made up of one layer of flat or cuboidal cells that surround a particular organ or an organ set belonging to a particular group (Weitz & Luxenberg, 2006).   In between these membranes a fluid is present that permits some amount of movement during physiologic functioning.   When the asbestos is inhaled, it gets deposited into parenchyma of the lungs from where it enters the immediate membrane that covers the lungs.   It may be carried soon to the other membrane of the lung.   The tumor usually begins as discrete plaques known as ‘malignant mesothelial plaques’ (Weitz & Luxenberg, 2006). These discrete masses soon combine to form a large sheet like lesion that spreads.   The exact process by which mesothelioma occurs is not understood clearly, however, it seems that chronic irritation of the membrane plays a very important role (Weitz & Luxenberg, 2006).   The chromosomes present in the cell are distorted (Tan, 2007).   One of the most frequent changes in the malignant cell was the loss of a copy of Chromosome 22. The chromosomal picture of the cell seems to be very complex (complex karyotype) and is rearranged (Tan, 2007).   Sometimes, the chromosome arms of 1p, 3p, 9p and 6q may also get structurally rearranged.   This may be brought about by close contact between the chromosomes or the structural proteins with the asbestos particles (Weitz & Luxenberg, 2006). The asbestos may get deposited in the peritoneum either through the lymphatic system or the due ingestion of the sputum from the lungs (Weitz & Luxenberg, 2006).   The long thin fibers of asbestos are more dangerous than the feathery fibers as they more easily cause cancer.   Once the fibers get deposited in the pleura, the cancer development process actually begins.   In experimental rats, it has been observed that when the pleura or the peritoneum are invaded by the asbestos particles, macrophages and the other cells of the body’s defense mechanism accumulate (Weitz & Luxenberg, 2006). As the disease progresses, the macrophages and immune cells continue to invade the lesion.   Slowly the cells get transformed into malignancy.   Studies have demonstrated that the asbestos particles may directly (through physical interaction) and indirectly (through accumulation of macrophages) bring about malignant transformation of the epithelium cells.   Indirectly, the macrophages begin to function abnormally.   They phagocyte the asbestos particles and release higher amounts of hydroxyl radicals. They may stimulate the cancer process by affecting the DNA present in the cell.   Several other substances are released from the macrophages such as mitogens, growth factors, etc, which may bring about chronic irritation.   They also alter entry of certain substances into the cell (by affecting the membrane) and reducing the effect of antioxidant action within the cells.   Asbestos is also known to suppress the action of the body’s defense mechanism by overcoming the action of the lymphocytes (Weitz & Luxenberg, 2006). Several structural and functional features have been observed in the cells affected with mesothelioma (which have asbestos particles within the cells): – 1.the suppressor genes against cancers present in the cells may get inactivated when the asbestos fibers enters the cells 2.other cancer-stimulating agents may get activated and affect the cell 3. the DNA of the cell gets altered due to the incorporation of a foreign DNA which encourages cancer formation 4. the DNA repair enzymes may get stimulated and frequently result in a faulty method of repair 5.the cell terminal processes may become abnormal resulting in immortality 6.the DNA sequence may be added at the ends of the cell which makes the cells immortal and results in abnormal functioning (Weitz & Luxenberg, 2006) References: NCI. Mesothelioma: Questions and Answers. 2002. NCI. 5 Apr. 2007 http://www.cancer.gov/cancertopics/factsheet/Sites-Types/mesothelioma Tan W.W. â€Å"Mesothelioma.† 2007. E-Medicine. 5 Apr. 2007 http://www.emedicine.com/med/topic1457.htm Weitz & Luxenberg. â€Å"The Pathophysiology of Mesothelioma.† 2006. Weitz & Luxenberg Inc. 5 Apr. 2007 http://www.weitzlux.com/mesothelioma/Pathophysiology_403723.html