Marketing Mix and Branding

MARKETING MIX: PRODUCT AND BRANDING STRATEGIES Abstract Brands have now transcended their general definition of just being a name or logo that differentiates them from other products in the market to a more humane and characterized version to which people can relate to and come to depend on in their everyday lives. According to Fournier brands create relationship with customers. This paper agrees with the statement in the goods only category for Coca Cola however for the service only it does not hold true in this particular case for Disney’s Pixar Animation Studio. Lastly, it looks at the implications for managers and how they can support their brand to outshine others in the market and garner a more loyal base resulting in profits. Marketing Mix: Products and Branding Strategies The American Marketing Association defines a brand as a â€Å"name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers†. However, in today’s competitive and consumer driven world brands are no longer simply names to identify a certain product or service they have taken the shape of a living character that has the ability to be a part of one’s self, family and everyday life (Fournier, 1998) Brand Ambassadors Brands have evolved into ‘people’ for consumers. When we talk about a brand we don’t just mean to consume a product or service. Repeated purchases and the satisfaction derived from them takes brands to a higher level. Brand loyalists expect brands to not only cater to their immediate but also psychological needs such as provide comfort, superior quality or service. There is a sense of attachment and relatedness to brands. Marketers and brand managers have started thinking of brands as not only a colorful logo or a catching tag-line and attractive packaging but also by characterizing it. Rolex has consistently presented its brand as a symbol of ‘power and success’ reinforcing it through advertising their watches through two most successful players, Tiger Woods and Roger Federer. Brand managers are looking for ‘brand ambassadors’ to carry out the personalization of brands and the benefits they have to offer to the consumer. People expect brands to deliver their expectations like from human beings and not to disappoint them. Successful brands always stay ahead and think of their consumer needs and how they can be personalized more so the brand becomes an essential part of their everyday lives. Enterprise Rent-a-Car has personalized its brand through its superior customer service. They understood their consumer’s needs for immediate and convenient service and whenever a car breaks down or is unavailable Enterprise’s name comes up the first thing in our heads. People have formed a relationship with McDonald’s Golden Arches and Ronald McDonald. Wherever they will see a familiar, smiling Ronald McDonald they’ll know the restaurant is present even if it’s in a foreign country. The New Coke vs. Coke Classic The best example of customer- brand relationship is of Coca-Cola Classic and the New Coke. Coca Cola has been in the maturity stage of the product life cycle for a long time as it continues to cater to millions of consumers worldwide across 200 countries everyday and continues to remain substantially profitable and ahead of its competitors. It has met with competition from Pepsi and other beverage makers yet it markets the top four of five beverage brands in the world. In 1985, New Coke was revealed to the consumers amid much fan fare, TV commercials and promises of ‘smoother but bolder’ taste. Though product surveys had concluded that the taste of New Coke was preferred however, the deep attachment of consumers to the original Coca Cola formula and their association with it was so strong that Coca Cola soon saw consumers protest and hoarding of the old version of product. On July, 11 the New Coca Cola was taken off shelves. â€Å"We did not understand the deep emotions of so many of our customers for Coca-Cola. † (Keough, n. d) As mentioned earlier, successful brands keep their consumers needs in view however Coca Cola made the error of not asking their loyal consumers if they even wanted to change their favorite beverage (Craig, n. ) Thus, this clearly shows that consumers form a relationship with brands and come to rely on it. They reject changes that take away that personalization aspect from the product that makes it their favorite. Even after 20 years the original Coca Cola is still the most preferred brand of millions worldwide. Disney Pixar Animation Studios With the advent of computers, animation has become an integral part of movies and they continue to entertain young and adults alike. Disney’s Pixar is a name among many which has produced outstanding movies like Wall-E, Ratatouille, Finding Nemo, etc. All these movies have fascinated viewers and pulled in billions of dollars worth of business. However, brand loyalty would not be the term for Pixar. Audiences enjoy movies that provide great entertainment and although Pixar provides excellent animates stories and characters and audiences expect them to do so yet they will basically focus more on the film rather than the movie studio producing it. Audiences are pulled in by the movie storylines, their characters and how they are portrayed. Even though big movie studios have better resources and greater distribution networks yet it does not guarantee them blockbuster movies every time. Animation studios like Pixar are in the maturity stage where other studios like Dream works SKG is also trying to make its marks and produce quality animated movies including Shrek, Kung Fu Panda and others which were also successful at the box office. Therefore what pulls in audiences is not the studio name itself rather it’s the story line and the entertainment provided by the movie. Implication for Brand Managers Fournier’s customer-brand relationship holds true for the goods only category in this paper whereas for the studio example it does not hold true. Brand management is an important aspect for any company that wishes to succeed in the consumer market. To have an effective position in the minds of the consumers and the ways to attract them and make them loyal to their particular brand is what most marketers aim to do. A foundation of brand loyalists allows the organization to charge a higher price and spend less on advertising, free trials and other promotional costs, with final result being an increase in shareholder wealth and continued profits. The key to managing brand identity is evolution, not revolution. Marketers are often tempted to radically change brands and products, which is a highly visible activity. Totally changing the brand visuals can give rise to consumer concerns about changes of ownership, or possible changes in brand values, or even unjustified extravagance (cited in Bennett & Rundel-Thiele, 2005) Marketers must seek to be maximally different from competitors, and this requires more radical innovation. Brand managers must take risks. One successful launch involving a maximum difference will be very profitable and far more memorable for customers. Organizations seeking to improve brand loyalty should first identify the level at which their brand is successfully operating (functional, emotional or symbolic), and then develop marketing programs designed to resonate with the consumer at that level in a way that differentiates the brand from the competition. The ultimate goal for a brand manager would be a brand community, where consumers affiliate with other consumers around a brand (cited in Bennett & Rundel-Thiele, 2005). References Bennett, R. & Rundel-Thiele, S. (2005). The Brand loyalty life cycle: implications for marketers. Journal of Brand Management, 12(4), Retrieved February 17, 2010 from http://web. ebscohost. com/bsi/pdf? vid=3&hid=106&[email  protected] Craig, S. (n. d). New coke and other marketing fiascoes. Retrieved February 17, 2010 from http://www. msnbc. msn. com/id/7209828/ Fournier, S. (1998). Consumers and their brands: developing relationship theory in consumer research. Journal of Consumer Research, Retrieved February 17, 2010 from http://web. ebscohost. com/bsi/pdf? vid=3&hid=106&[email  protected] Keough, D. R. (n. d). New coke and other marketing fiascoes. Retrieved from http://www. msnbc. msn. com/id/7209828/ Lake, L. (n. d. ). What is Branding and how important is it to your marketing strategy? Retrieved Fevruary 17, 2010 fromhttp://marketing. about. com/cs/brandmktg/a/whatisbranding. htm

Want and Marginal Places

The Value of Marginal Places In the essay â€Å"In Praise of Margins† by Ian Frazier, Frazier mentions that the world is a place where adults tend to get caught up in. They do not realize that what they need is that place to breath. He says that marginal places and activities, when he was a kid, were a waste of time, but once he was older and saw his child have their marginal â€Å"moment† playing, in the steam instead of fishing, he realizes the importance as an adult. He mentions that we all have a place as a child that we would like to go back and let go of all our responsibilities.Frazier uses the word margin, this word that Frazier uses, has a negative and positive tone and he explains the time spent in the woods. Frazier states that the definition of margin is a blank space around a body of type or border of a piece of ground. It’s adjective meaning has a negative tone to it; minimal for requirements, almost insufficient. As Frazier uses marginal to describ e what he did in the woods as a child, he grew up to realize how important these â€Å"marginal† places had so much value.As a young boy Frazier, mentions â€Å"the woods† as places where he and his friends would play at all day. Exploring and possibly be lost in the hours of fun they would have ad most importantly, no worries. Exploring things as they go playing along the trees, maybe even being some sort of character or action hero from his time. As Frazier got a little bit older he one day realized that his time spent in the woods was becoming childish and foolish. He eventually stopped going to this place, that as a child was almost like a sanctuary or a place of acceptance to be him-self freely.When Frazier was in the seventh grade he came to asked himself â€Å"What are you doing? † or maybe â€Å"why we are here? † He notices that some of his friends started to not dress appropriately to climb trees and play because of the penny loafers the wore. I am sure this was for the girls they were trying to impress as they get older. As they had other things happening in life that bounded them from going in to the woods, and somehow forgot about it they really never decided to go back and play.But from my understanding, in high school they went back to the woods one day, where they had this sense of ‘’there is nothing here for us anymore† or â€Å"why did we waste our time here as kids†. I am sure high school, girls and school dances had the memories of â€Å"the woods† faded deep in their memory. They realized that they are all grown up and have no need to be there. Frazier must have thought of all the childish senseless things they did being in the woods for hours, just wasting time that they did not know of or care for because they were children.I mean they didn’t have responsibilities as children they didn’t have to work and take of others. I guess that was the good thing about margin al places. For Frazier, when we took his children to go fishing, they sort of did not want to go fishing and instead played in a ditch. Frazier did not have a heart to tell them to stop; instead he realized that this was a marginal place his children will one day grow up turned this ditch in into a marginal place. Just like when Frazier was a child and did not know this was a marginal place he sees that with his kids, and realizes the value of having a marginal getaway.In my opinion, I agree with Frazier’s ideas that â€Å"marginal† activities and places are valuable. Marginal places are also a way of making oneself a better person. It’s a place to think and relax from the worlds’ needs and wants. Of all the places in the world everybody has their own marginal area. Mine so happens to be at Fontainebleau State Park in Mandeville, Louisiana. As a child my parents would pack up the car and head over across the lake every Saturday if the weather permitted.Th is place had a pool, walking trail, barbeque pits and most importantly a beach, not a five star beach but to a 6 year old it was. I would walk along the shore where the water would meet the trees and I would pretend it was undiscovered land. I still go back to this day, monthly and it’s still the same feeling I get, a breath of fresh air. This is what Frazier wants people to know about having marginal places and doing activities, they are not bad places, everyone needs a break from the a world that moves at fast pace.In Conclusion Frazier wants people to know that having a bit of time to youself is okay. Everyone has an escape, whether if it is an old place as a kid, a cartoon you use to watch or even the music you use to listen to. Marginal does not have to be in a negative use. In some cases like Frazier it was a good thing, sort of almost like a re-evaluation of life and I am sure he doesn’t regret playing in the woods as a child at all. Ian Frazier looks to the woo ds as a safe and happy place. I am sure he wants us to remember the marginal place we had as children also.

Faar

Jamie Schiller English 114 09/12/12 Difficulty Paper 1 â€Å"If one thinks of cultures, or literatures, as discrete, coherently structured, monolingual edifices, Guaman Poma’s text, and indeed any autoethnographic work, appears anomalous or chaotic – as it apparently did to the European scholars Pietschmann spoke to in 1912. If one does not think of cultures this way, then Guanman Poma’s text is simply heterogeneous, as the Andean region was itself and remains today. Such a text is heterogeneous on the reception end as well as the production end: it will read very differently to people in different positions in the contact zone. (page 492) I found this passage difficult because it uses many terms that I was only introduced to when I started reading Mary Louise Pratt’s essay. It is hard to follow because it uses difficult terms and packs a lot of information into a small amount of writing. Mary Louise Pratt introduces several concepts in the same passage, which was both overwhelming and distracting. It was difficult to understand the passage in its entirety the first time I read it, but after rereading the passage several times and giving it some thought, I think I may have a better understanding of what the author was trying to convey to her audience.I think that Mary Louise Pratt is saying that Guanman Poma’s text can be interpreted in more than one way. She uses the term â€Å"heterogeneous†, which means incongruous or unlike. This suggests that the text was complex and thus could easily be misinterpreted. If two people each have a different perspective of a certain society or culture is different from someone else’s, they probably will not share the same understanding of Poma’s work. Guanman Poma’s letters to the king were written in two languages. This could be a reason why people who view cultures as â€Å"coherently structured, monolingual edifices† may find his work chaotic and confus ing.The European scholars the Pietschmann spoke to in 1912 would not have been able to fully understand Guanman Poma’s work because they do not possess transcultural understanding. The part of the passage that states that, â€Å"If one does not think of cultures this way, then Guanman Poma’s text is simply heterogeneous, as the Andean region was itself and remains today,† suggests that those who come from a â€Å"contact zone†, where two different cultures intermingle, would be able to understand Guanman Poma’s message more easily.This might be caused by the fact that they are familiar with more than one culture existing together and therefore would not be confused or overwhelmed by Poma’s letters. This passage connects to the rest of Pratt’s essay because it talks about autoethnographic texts and transcultration. Pratt introduced both of these terms in her essay because she views them as â€Å"the phenomenon of the contact zone. â⠂¬ 

Logbook Essay Example | Topics and Well Written Essays - 1250 words

Logbook - Essay Example The defender is left for dead by the striker but he manages to stick a foot and catches the striker on his right leg and he goes down. In my opinion Mario Ballotelli is a very competitive player with what is known in sports psychology as a NACH personality. He has the in-built desire to succeed in all that he does as a player and has very high levels of motivation. In sports psychology the personality of the player if of importance especially as relates to the mental toughness of the player, self-efficacy and arousal. Self-efficacy is influenced by four main factors and these are vicarious experiences, performance accomplishments, verbal persuasion and emotional arousal (Russell, 2008). Vicarious experiences involves seeing your competitor as someone with the same skill set as yourself or as someone with lower sets of skill therefore enhancing an individual’s confidence that they can be able to achieve and complete their set tasks. Arousal can be defined as an individualâ€⠄¢s cognitive activation and psychological awareness (Singh, 2005). In my opinion Ballotelli exhibits aggression as based on the aggressive cue theory as first proposed by Leonard Berkowitz. The theory seemed to suggest that certain social settings and environment would make acts of aggression acceptable. Therefore I would employ the concept of arousal regulation in sports science .This is where the player uses techniques such as meditation and breathing in order to achieve the optimum cognitive state for maximum results. I would also use the concept of self-talk on the player. The player can use this technique in order to remain calm. Goal setting is a classic coaching principle that can be used in such a situation. I as the coach can set a specific number of matches that he expects the player to go without having any discipline issues (Blair, 2012). In this particular scenario, Alvaro Negredo, the new star player of the team is

Graphic Design Industry and the Willingness to Allow People with Fine Dissertation

Graphic Design Industry and the Willingness to Allow People with Fine Motor Skills Disability into the Discipline - Dissertation Example Early education curriculums in the graphic design communities have been characterized similarly to those in the general educational field where they are fashioned for able-bodied students. Art and design have from the past been thought to be courses that required a lot of body movement and function, this limiting the number of scholars with various disabilities. However, with increased interest in the field where all individuals despite their differences are considered equal have brought about changes in such early philosophies. Chapin (2006) through his article provides suggestions and insight on how educationalists can go about to help students in developing their own voices. His assertions are based on the premise that in the field of fine arts, the most important idea and voice is that of the individual artist. However, this becomes complicated when the artist does not understand the tools of communication to pass an artistic idea to the public. He advises that when teaching a te chnical or a design conceptual course, educationalists have the opportunity to challenge students to recognize social change and if courses that teach design and process were divided and recognized as different curriculums, the country would have classes for critical thinking and conceptualization, and other classes for aesthetics and technique. As earlier mentioned, art schools were initially placed to serve a certain portion of students with special needs however, at that particular time the term disability was not well understood. The definition of ‘disability’ is broad, and includes physical, social, mental, and behavioral wants. Additionally, work by Cobb and Sharkey (2007) provides a particular emphasis on disabilities among individuals.

The Causes Of The Urban Unrest That Broke Out In A Number Of English Essay

The Causes Of The Urban Unrest That Broke Out In A Number Of English Cities In The Early 1980s - Essay Example By any account, the riots that broke out were caused by something; even though everyone is not in harmony about what the exact cause was. Either way, the unrest leads to several problems that could be seen by urban conflict that occurred. John Benyon is one person who tried to pinpoint the exact cause of the riots. He believed that the riots "were a consequence of the malfunctioning of the social system, of its inability to adapt to new demands, coupled with the growth of generalized beliefs which provided an account of why the system had failed and offered a new basis for reconstituted social action. These factors yielded a potential for collective violence: this became actual violence following the occurrence of a precipitator, some development which put discontent into a specific, and reinforcing, context, leading to a build-up of fear and antagonism which was eventually expressed in rioting"(Benyon). Benyon lays most of the blame on the crippling social system, and believes that it was the failure of this system that lead to the unrest that eventually broke out into violence and rioting. He likens riots to the idea of "mere hiccups which took place when social systems were unable to adjust", and believes that the riots also were to blame on the ethnic minorities which were living under these social conditions. Young black kids often found that they had to turn to lives of crime in areas such ads Brixton, due also in part to the lack of support from their families and the lack of needed work, both social conditions that lead to the unrest in these minority strong areas. Scarman however, puts a strong emphasis on the part of the local police forces, which he claims were not doing their best to reduce the crime and unrest that was stirring in Brixton. The police found themselves in a dilemma he claims, a "policing dilemma in Lambeth stemming from, on the one hand, the duty of the police to prevent and detect crime, and on the other, the need to create and sustain good relations with the ethnic minorities (Scarman). Caught between this conflict of work and interest, the police force was not adept in their duties to keep the civil unrest from boiling over into the riots that soon ensued. The police also suffered from many other criticism of how they handled the situation as it arose. The police has been accused of everything from racial prejudice, harassment, failure to stop crime, and many other accusations. Many people feel that the police area almost just as much to blame as everyone else involved in the riots, for as long as the police were not stopping the crime they were letting it expand unrestrained. Not acting against violence is just as bad as promoting it, and the inefficiency of the police force were just as responsible as the people doing the crimes. "Harassment does occur: and in Brixton even one isolated instance of misconduct can foster a whole region of rumors which rapidly become beliefs firmly held within the community", and it was this belief which became ingrained into the community. When people feel like they are being mistreated they will act like they are being mistreated, and this unrest can lead to violence and riots. One of the main areas of unrest was Brixton, and many people have spent sufficient time trying to understand and get to the bottom of the problem as it started there. Previous to the unrest that broke out in the late 1900s, Brixton was a thriving centre of worldly goods and movement, and it was hard to tell of the civil unrest that would soon breed in the upcoming years. "Brixton was a lively and prosperous place in the late nineteenth and early twentieth centuries. The railway gave it excellent access to the centre of London: business and professional people

Isb dis Essay Example | Topics and Well Written Essays - 250 words

Isb dis - Essay Example I think both coal plants and nuclear power plants are equally dangerous. The contaminants leaked from either can pollute the air and water bodies and even underground water sources for miles around. I would however feel that the coal plant would be the more dangerous choice. Coal plants regularly disgorge carbon dioxide and toxins like nitrous oxide and sulfur dioxide. Coal fly ash that pours into slurry pits contains toxic heavy metals. Coal pollution exposes people to low doses of radiation. Statistics show that these emissions kill 24,000 Americans every year. The cumulative effects of these on humans promise to be catastrophic. In normal circumstances Nuclear power plants produce cleaner energy. Since there is no burning, there are no emissions either which makes it the safer choice. Of course if there should be an accident like Fukushima or Chernobyl or a terrorist attack, the results could be unimaginable. The choice of living near either a coal plant or nuclear power plant is like choosing between the devil and the deep sea. I think living near a nuclear plant would pose a lesser risk, although I would prefer not to live near

USPS Hard and Soft Technology Research Paper Example | Topics and Well Written Essays - 1000 words

USPS Hard and Soft Technology - Research Paper Example The intention of this study is United States Postal Service, commonly abbreviated as USPS, as one of the widely used postal service company in America. USPS is a semi-independent organization functioning under the executive arm of the United States Government. Its headquarters is located in Washington DC, but the company has branches and offices in all major cities around the world. The company’s sole purpose is to provide reliable, efficient and cost effective postal services to both domestic and international clients. Domestically, USPS picks and delivers mails and parcels for as low as $0.49. Shipping duration lasts approximately 2-3 days. Internationally, charges cost as low as $6.50, depending on location of shipping address and urgency. Currently, the postal service company delivers packages to 180 countries around the world. Additionally, USPS provides insurance for parcels in domestic and international markets. In order to ensure efficient service delivery and financia l success, USPS employs the use of relevant hard and soft technologies in operation. Succeeding sections of this paper involves examination of technologies used, plus corresponding technological barriers experienced by USPS. Vehicles features as one example of hard technologies used by USPS in both domestic and global markets today. In the past, USPS predecessor used cruise missiles to deliver letters and other packages to different destinations. However, USPS failed to adopt the idea of missile use; rather, the company adopted the use of conventional automobiles.

Proposal (Subject-Mental Health and Criminal Justice) Research Paper

Proposal (Subject-Mental Health and Criminal Justice) - Research Paper Example Here, we develop a proposal on behalf of a community mental health support group. This proposal is developed using empirical evidence from previous methods. Issues of public safety and ethics are paramount. As such, we analyze the process of law enforcement as applied to the mentally ill, and in so doing, we delineate strengths and weaknesses of traditional methods of dealing with these problems. Our population of interest is those who have not responded well to conventional clinical-legal methods. These are the people who have been traditionally called lost causes or incorrigibles. Our proposal builds upon previously successful models as a consolidated inter-disciplinary method. Briefly, our proposal is one of laissez faire. Forced participation in mental health and substance abuse programs are most often not appropriate especially for people who have the ability to independently improve their own lives (Chandler et. al., 2004). Ultimately, it is a profoundly human endeavor to help others live down their own shortcomings. This is a certainty upon which any method should operate. Although their presence is becoming much more significant, offenders with mental illnesses are still some of the most disenfranchised groups in society. Here, we propose improved methods of dealing with this population in a criminal justice setting. As such, we present the background and rationale for our proposal as well as its details and predicted outcomes. As we explore relevant information with respect to mental health and criminal justice, we are faced with certain questions. Do we include alcohol and drug abuse as a mental illness? How much is the system itself responsible for aggravating mental illnesses in the population? Does punishment (particularly confinement and isolation) make matters worse or maybe even create a lasting state

The initial interest of a career Essay Example for Free

The initial interest of a career Essay My initial interest of a career within Primary Education sparked whilst I was volunteering for a local football team, where I was presented with the opportunity to coach 8/9-year-old children, as part of my Duke of Edinburgh Bronze award. I found it particularly rewarding to see a child progress following my guidance and learning environment. From this, I have established that I enjoy the interaction with children and supporting their holistic development on their personal level, I am fascinated with how their minds develop, gaining an understanding into a child’s perceptions of the world. Primary Education has been the course I have been exclusively interested in since the start of High School, mainly due to the opportunities that have been laid ahead at South Bromsgrove. I secured a week’s placement last year, through a local Primary School. I was able to work alongside teachers and support staff in different roles across the school. This was a capturing and challenging experience. Shadowing a Primary School teacher enabled me to be involved in a range of areas such as early years, extra-curricular events and a taste of every subject at Primary level. This developed my confidence when approaching senior teachers and pupils whilst at the school. The most rewarding part was being able to help pupils within lessons with tasks, which is essential in developing the defined core of teaching. Helping a child progress motivates me and this experience reinforced my desire to teach. The concept of playing an active role in helping children develop greatly appeals to me. A key part of the course would place me in an actual schooling environment, broadening my knowledge further and giving me a first-hand impression of the role itself. I am applying to this course because I believe my personal skill set and passion are well molded to the course requirements. My communication, interpersonal skills, and patience will benefit me within this role. I also believe that becoming an excellent teacher requires a desire to assist children in the learning process and this is one quality which I feel I definitely possess and have been commented on. I also emphasize the necessity of enabling children to have fun at school and relish their Primary School days. I believe that my current philosophy is person-orientated, as I obtain good interpersonal skills, promoting positive results from individuals, rather than focusing on a larger task. Primary Education provides children with the building blocks to pursue a personal desire, in later school years and beyond school . At South Bromsgrove, I study BTEC Sport and Business Studies. A current focus in Sport is phases of learning. This particular unit has enabled me to understand the process of thinking. The Cognitive, Associative and Autonomous stages link into how a Primary pupil processes thoughts. In the future, this will provide me with an understanding of how children perceive school, which is a fundamental part of the Primary Education course. Business has enhanced my knowledge on budgeting which is a key part of the role, as each department is allocated a budget. This could benefit me in a teaching role. I also participate in the Duke of Edinburgh programme, having completed both Bronze and Silver I am working towards the Gold Award in 2018. The DofE programme has presented lots of opportunities. Volunteering in a local charity shop to learning new personal skills, such as problem solving and self-management. I have always been a sportsman which has provided me with a core set of skills. Resilience, Social Independence, and Responsibility. These skills are applicable to university and I feel due to my skill set I can work on independent tasks and would thrive in this environment. I also believe that Primary Education requires a great level of responsibility. I personally feel that this skill is above satisfactory and again, I would face no obstruction in pursuing a career in Primary Education.

Goods and Services Tax (GST) Advantages and Disadvantages

Goods and Services Tax (GST) Advantages and Disadvantages Executive summary On whether the goods and services tax uncertainty (GST) will be implemented in Malaysia and was eventually suppressed in 2013 October 25, the consumption tax in the 2014 budget will be announced in Malaysias first launched from 2015 April 1, 6%. It will replace the current sales and service tax. Consumption tax, also known as the value added tax (VAT), is a multi-phase of consumption tax. It is a broad-based consumption tax that covers all areas of the economy. All local production of goods and services imports will be taxed. Exceptions to this form of taxation are listed as zero for a specific commodity and service rated power supply, and dispense with the supply. Introduction of goods and services tax (GST), the first is the 2005 budget, to replace the existing sales and service tax structure in Malaysia announced. This new tax reform is expected to be implemented in January 2007, but the government has announced that in February 22, 2006, the implementation will be postponed to a later date. In 2010, the government is currently completing the final phase of the implementation of the consumption tax, in particular, to identify the impact of goods and services tax on society. Is the implementation of the consumption tax will witness, not only in the manufacturing industry and service industry will be affected, but also in other areas, such as education, health, transportation, financial services, agriculture, mining, oil, land, real estate and construction industry, telecommunications, electricity and water industry. In addition, the consumption tax will also be levied on the export service / international service, government, charity, clubs, associations and trade unions. After the introduction of the first consumer tax, there is a conflict of opinion. However, the consumption tax will also provide more income, and strengthen our economic future. According to Malaysian research of economic research professor Datuk Mohamaarif Abdul Karim, who is has been the strongest supporters of the consumption tax in Malaysia implementation of, former executive director believes that the consumption tax is not only a need to raise more revenue for the government, but also to disperse source of income.This will require the issuance of business between the preparation and consumption tax will become a heavy burden on the general publics view. Its time is too long to discuss and review the benefits of new tax implementation and the most important issue is to businesses and the public, they prefer a win-win situation. Datuk Jacob George, Subang and Shah Alam, Contents 1.0 Introduction 1.1 Research Background 1.1.1 Basic Concept of GST 1.1.2 Types and rates of GST 2.0 Consequences of GST 2.1 Expected Aggregate Consumption and Economic growth of Malaysia 3.0 Conclusion 4.0 Introduction 4.1 Why GST? 5.0 Conclusion 1.0 Introduction This chapter mainly discusses the research background, problem statement, research objectives, research questions and the significance of the research. 1.1 Research Background On whether the goods and services tax uncertainty (GST) will be implemented in Malaysia and was eventually suppressed in 2013 October 25, the consumption tax in the 2014 budget will be announced in Malaysias first launched from 2015 April 1, 6%. It will replace the current sales and service tax. Consumption tax, also known as the value added tax (VAT), is a multi-phase of consumption tax. It is a broad-based consumption tax that covers all areas of the economy. All local production of goods and services imports will be taxed. Exceptions to this form of taxation are listed as zero for a specific commodity and service rated power supply, and dispense with the supply. 1.1.1 Basic Concept of GST Consumption tax is the consumption of goods and services received at each stage of the supply chain. Although the consumption tax levied from the supplier until the supply chain of the retail stage, not the formation of a portion of the production cost of the GST payment business input can be required to protect the back of the. Therefore, there is a certain number of products through the supply chain is irrelevant, because in the early stages of payment of business input tax can always be canceled by the merchant in the supply chain. 1.1.2 Types and rates of GST Three categories of consumption tax will be used in Malaysia from 2015 to April 1st, the main difference between the rate and the method to deal with each tax. First of all, the standard level of supplies products and services, is charged with the standard rate. Business to charge a consumption tax, and pay to the government. They can submit an expense account provided by the credit to their tax input than the output of the tax. Second, the zero rate of supplies they bear a zero taxable goods and services. Enterprises can apply for income tax credit, they bring these supplies, it will be levied on the zero tax rate. Third, the exemption of supplies of non-taxable goods are eligible for tax deduction, which means they will not charge any taxes. Of course, the enterprise cant claim the input tax credit, when they put these materials. In addition, they are not eligible to receive the output tax for consumers 2.0 Consequences of GST GST is a broad-based tax. Therefore, it is generally considered a tax rebate. Now, return to the true meaning? In brief, a tax rebate is a burden to the poor, because it requires a relatively large proportion of the lower income. Most of the time, the foundation of a wide range of tax revenue is a serious concern to the policy makers. However, in spite of this, GST has been introduced in 160 countries in the world. These 160 countries, not all of them have experienced the consumption tax of the tired. Some developing countries, such as Vietnam, Ethiopia, and Pakistan, are facing a gradual GST, in no small part because these countries adopt the basic essentials, as well as the exemption of zero tax rate. As mentioned earlier, there is a concept of the GST is decreasing First impressions are strongest. This argument, however, does not take into account the fact that the basic essentials are not taxed in developing countries. When the element is taken into account, the value added tax c an be naturally progressive Another problem with the idea of a decision maker and the public is that the consumption tax will be inflation. There have been important debates and literature on this issue. For example, Saeed A. Bashur (2008) emphasize the introduction of business and services tax does not necessarily lead to inflation. He explained that this is because the definition of inflation is repeatedly rising, the average price over time, does not mean onceand for all to raise prices. Mukhopadhyay Sukumar (2005) said the GST could not, itself cause the rate to continue to increase the price level. But, nonetheless, Marty Viren (2008) found that over half of the tax increase (GST in this case) transferred to the consumer price. In our in-depth study of this issue, we will look at the implementation of the GST/ value added tax and its relationship with the changes in the choice of the year before and after the annual inflation rate? For this purpose, we expanded Table 1.1 to include inflation rates in the r espective countries. 2.1 Expected Aggregate Consumption and Economic growth of Malaysia The implementation of the VAT tends to stimulate public interest, sometimes becoming an important factor in the election. Many people believe that VAT would adversely affect the total consumption, and would undermine economic growth. In addition, the lower VAT rate is sometimes in a recession by stimulating economic growth, strengthening the total consumption of the argument. Miki (2011) told reporters, declining economic expansion, although overall consumption and consumption tax implemented, also increased consumption and overall economic growth in the consumption tax increase before. This will offset the negative impact after filling. Other economists say the impact of the VAT rate is only temporary, so we should not be afraid of it. Logically, if there is a declared government will implement VAT, certainly people will buy that can be raised before the VAT rate of inventory items. Subsequently, after the implementation of VAT, the total consumption will fall, because people will use them before the stock to replace the VAT buy new items to purchase. In this case, economic growth will decline. After this, the total consumption will gradually grow to their stock ran out, the need to purchase new items. Therefore, the impact of the VAT change is easy to understand the theory, but it is difficult to grasp the importance of this effect in practice. Needless to say, the total consumption and economic growth not only changes in the VAT rate to determine. Hamburg (1954) and Barro (1991) shows that the total consumption by income, wealth, interest rates, the age distribution of the population to determine. 3.0 Conclusion What constitutes an ugly truth? The traditional definition of an ugly truth is a reality is a painful acceptance, but because it is called the true, it is necessary to accept it.. So what constitutes a beautiful lie? The traditional definition of a beautiful lie is what people really want that is true, but people know it is not. From the governments point of view, the government has been trying to persuade the public to replace the sales and service tax with GST will not lead to price increases, even though they know that this may not be the case. This will create an ex post behavior that people believe that the price of goods and services will not increase, causing inflation expectations to disappear. If there is little or no increase in the consumption tax, it will be a beautiful lie. All in all, GST is the ugly truth in Malaysia or a beautiful lie? Our results refer to forward. GST in Malaysia is an ugly truth. Let us emphasize two points again. First, the government has always claimed that 6% of the consumption tax will replace 16% of sales and service tax. On paper, it sounds like a good. People will think that there is a tax cut of 10%. However, the fact is that there will be an increase of 2% from 4% to 6%. Secondly, the Chinese government has always insisted that the price of goods and services will not increase. People will still spend and the economy will grow to predict. However, our results show that prices will increase in the short and long term, the decline of precipitation in domestic consumption. Economic growth will be blocked. 4.0 Introduction Introduction of goods and services tax (GST), the first is the 2005 budget, to replace the existing sales and service tax structure in Malaysia announced. This new tax reform is expected to be implemented in January 2007, but the government has announced that in February 22, 2006, the implementation will be postponed to a later date. In 2010, the government is currently completing the final phase of the implementation of the consumption tax, in particular, to identify the impact of goods and services tax on society. Is the implementation of the consumption tax will witness, not only in the manufacturing industry and service industry will be affected, but also in other areas, such as education, health, transportation, financial services, agriculture, mining, oil, land, real estate and construction industry, telecommunications, electricity and water industry. In addition, the consumption tax will also be levied on the export service / international service, government, charity, clubs, associations and trade unions. After the introduction of the first consumer tax, there is a conflict of opinion. However, the consumption tax will also provide more income, and strengthen our economic future. According to Malaysian research of economic research professor Datuk Mohamaarif Abdul Karim, who is has been the strongest supporters of the consumption tax in Malaysia implementation of, former executive director believes that the consumption tax is not only a need to raise more revenue for the government, but also to disperse source of income.This will require the issuance of business between the preparation and consumption tax will become a heavy burden on the general publics view. Its time is too long to discuss and review the benefits of new tax implementation and the most important issue is to businesses and the public, they prefer a win-win situation. Datuk Jacob George, Subang and Shah Alam, President of the Consumers Association for people to accept any new form of tax , the government must make significant efforts, to education and to the consumer explain clearly on the new tax and how it will benefit them in the long term run.It must to the confidence of the public, they pay to the government the surcharge is well managed, in line with the best interests of their. In addition, the main difficulty of the changes to do not have any preparation. According to the tax expert Dr. Arjunan, theres always a change of resistance, or even better. The main challenge is to solve the mentality of the taxpayer. They need to be educated in this new indirect tax method. In addition, the consumption tax law is one of the most supreme opinion of the law of consumption tax law. In addition, the importance of goods and services tax is due to it is not only related to the issue of tax reasons, but it is a comprehensive problem, it cannot be taken for granted. 4.1 Why GST? In the current environment, there are two acts of its management is called sales tax in 1972 (Act 64) and Services Tax in 1975 (Act 151) of goods and services. These two taxes are handled by the Royal Malaysian Customs (Customs). Sales tax on consumers who consume taxable goods, then collected and accountable to the Customs by commercial enterprises. Service tax is imposed on the other hand, consumers who consume food or service, such as in hotels, health center premises or engaged in professional services, such as auditing firms and the services of the second program service tax regulations in 1975 listed Two basic consumer sales and service tax is a single stage tax levied at the consumption stage. It is called a single-stage tax due to the fact that tax is only one, or at the input or output stage. Compared to the existing sales and service tax, excise duty and value added tax (VAT) is a multi-stage tax. This is due to the tax paid in the production and sale of intermediaries at e very stage. In other words the consumption tax levied at every level of the production and distribution chain until the end consumer. In the pursuit of realization of goods and services tax in Malaysia, the government has set up a tax review panel includes representatives from the public sector and the private sector. Scope tax review panel include developing concept, legislation, processes and procedures of the consumption tax. As a reference group to review several countries, including New Zealand goods and services Tax 1985 Act so far, the United Kingdom VAT Act 1994, tax laws of the Republic of South Africa in 1991, the VAT tax, goods and services in 1991, the Canadian document, goods and services Tax sales tax luxury goods and services, Singapore 2000 Indonesia 1993 Act, the new system (Goods and Services Tax) Act 1999, Australia, Thailand, in 1992 VAT Act, VAT and Sales Tax in 1990 Pakistan. In Singapore, Pheng and Loi (1994) explained that the ideal of GST is in Singapore due to the following reasons: In order to reduce reliance on direct taxes To maintain a lower corporate tax rate In order to reduce the dependence on personal income tax, due to the problem of population aging in Singapore In Malaysia, the introduction of goods and services tax purposes is to reduce the countrys growing budget deficit, so it is the purpose of improving tax collection and management. Veerinderjet believes that the target is a goods and services tax is full range (i.e., covering extensive or a wide range of goods and services base), and effective implementation, in order to have a stable source of revenue. Overall, the introduction of goods and services in Malaysia is to achieve the following objectives: To avoid tax cascades, multi tax and transfer pricing bias; To improve tax compliance and reduce tax avoidance and tax evasion; In order to realize the self supervision, reduce bureaucratic unnecessary and overelaborate formalities to reduce administrative costs; To further reduce the operating costs of enterprises by providing tax credits for business, In order to improve the competitiveness of Malaysia and improve efficiency 5.0 Conclusion Today, GST is an important issue in Malaysia, but it is believed that this will raise taxes on consumer income. Therefore, in order to ensure the smooth implementation of the commodity and service tax, all parties must be fully prepared, and give it full commitment. The public should not just rely on the government only to ensure its success, but the responsibility of the IE browser is particularly for the enterprise. Perhaps, by continuously reducing corporate taxes from 28% to 26% in 2008 has been mentioned in the 2007 budget, it will give the people a comfortable room, the company to submit to the consumer tax. The most important is that the consumption tax in the early course of the implementation of any weak link, should be improved and re designed to create a win-win situation involved in all the parties. As a conclusion, GST will enable the public to strengthen Malaysias economy and improve the quality of life

Christmas as a Federal Holiday Essay -- Religion Holidays

The most collectively celebrated holiday of the year is undeniably December 25th, Christmas. Most people acknowledge that the â€Å"Christ† in Christmas is representative of Jesus Christ, Son of God, and for Christians, the day is set aside as a celebration of his birth. Many people in the United States (and world) however, either do not believe in the Christian view of Christmas, have different non-Christian religious beliefs or celebrate for other reasons, if at all. Because of the multi-cultural differences that incorporate our country, Christmas should be declared by Congress as simply a Federal Holiday. This would be achieved if the dominant â€Å"Christ† aspect from â€Å"Christ†-mas was removed by renaming the holiday to The Winter Holiday, which is more inclusive to all cultures. The United States is comprised of a very diverse group of people with different beliefs and celebrations in winter including Hanukkah celebrated by Jews, Ramadan celebrated by Islam’s, Kwanzaa celebrating African culture, Bodhi Day celebrated by Buddhists, Diwali celebrated by Hindu’s, and Christmas celebrated by Christians. Also, there are the secular celebrations of Christmas, those traditions not specifically or overtly religious, celebrated by atheists, many other non-religious people as well as incorporated into most Christian celebrations. According to the Pew Forum, 4.7% of the population is a religion other than Christian and 16.1% claim â€Å"unaffiliated† (U.S. Religious Landscape). Between the 1990’s and 2008, the number of Christians dropped from 86.2% to 76% and the number of non-theists almost doubled in the same time frame (American Religious Identification). In most ways, Christmas is no longer a â€Å"religious† holiday and sh ould reflect all ... ...ous beliefs: peace on earth, goodwill toward all. Works Cited American Religious Identification Survey. N.p., Mar. 2009. Web. 28 Nov. 2010. . Mount, Steve. â€Å"Jefferson’s Wall of Separation Letter.† US Constitution Online. N.p., n.d. Web. 28 Nov. 2010. . â€Å"Thomas Jefferson: Life; Liberty: Our Sacred Honor.† Ken Burns American Stories. PBS. KQED, n.p., 28 Oct. 2002. Television. U.S. Religious Landscape Survey. N.p.: n.p., n.d. N. pag. The Pew Forum on Religion and Public Life. Web. 28 Nov. 2010. . The White House. N.p., 6 Apr. 2009. Web. 30 Nov. 2010. .

gatdream Blurry Dreams in F. Scott Fitzgerald’s The Great Gatsby :: Great Gatsby Essays

Blurry Dreams in The Great Gatsby The American Dream is a path people set out upon in order to achieve a goal, usually pertaining to the acquirement of stability and security. The dreams of these people were followed through with strong hope and perseverance. Yet, during the period of the 1920's, this dream was obstructed by the need for materialistic power. Scott Fitzgerald portrays this destruction of the American Dream through the main character, Jay Gatsby, in his novel The Great Gatsby. Gatsby longs to rekindle a past romance with his love Daisy Buchanan, but this dream is obliterated by his greed of wanting more of something he never could have. Jay Gatsby destroys the chance of living a normal, healthy life when he decides that he must reach an unattainable goal, having Daisy as his wife. Yet, Gatsby hadn't always lived his life as a man in search of an abundance of what was presented to him. This is made apparent in the end of the novel at his own funeral, when Gatsby's father, Mr.Gatz, presents Nick Carraway, the narrator of the novel with a keepsake from Gatsby's childhood. The object is a journal of resolves that Gatsby had listed for himself to accomplish. Most of these goals were in reach of accomplishment, making it very capable of Gatsby to achieve his aspirations without fail. Mr. Gatz, marveling at the ambition Gatsby held for himself, "read each item aloud and then look[ed] eagerly at me. I think he rather expected me to copy down the list for my own use" (182). This statement shows how Mr. Gatz does believe in his son's old dreams of trying to better himself as a person. This goal, with work, see med attainable and most likely to happen, but a stronger outside force of money pushed Gatsby in another direction. Gatsby's early goals of manner and such seemed picayune in a society run by wealth and materialistic power. Therefore, in order to survive in this society, he changed himself from a man born under the poor family name James Gatz, to the falsely commended Jay Gatsby. His drive to succeed in the world was so strong that Gatsby went through illegal measures of bootlegging.

Immorality In Television :: essays research papers

Vulgarity in TelevisionIn the early years of television people where much more sensitive to what was said and took offense to any form of obscene language. Even in the movies it was unacceptable. However, for many the standard for the use of vulgar language has expanded. In many shows on television vulgar words are used way to often. In many cases unnecessarily. These words do not bother me in the least. However, there are many parents with young children who are offended by this. This would not such a big deal if only the shows that carried these vulgarities would be shown later at night, as they where for many years. Also, most of the programs are not correctly rated to warn of there content.Besides using the basics of the swear words some programs take it to a different level. Instead of using the words themselves they use a form of slang in order to get around the censors. Although these words are not the same as the ones commonly used, they do share the same meaning. By having these programs use these words they are encouraging the children to use a new language that there parents do not understand. And because the parents do not understand the words the children then think it is all right to use profanity.Profanity in television is not so much a problem as it is an annoyance. It makes television more interesting to watch and can occasionally make a situation more humorous, but I do not enjoy it when a five-year-old calls their parents a-- holes to there face.Rating SystemRecently introduced to all the television shows is the new rating system. This system was implemented to warn about the kind of shows on television. The system tells whether the show is to mature for young children. However, does the system still have flaws? Although it does give an idea as to what the show contains, it does not tell as to the extent to which it is. An example would be the television show "Strangers with Candy." This program is extremely crude with little humor. Normally I enjoy crude humor, but this show is gross. It contains vulgarity, drug use, and sexually references. And to top it off the show is at 10:00. Shows like this should not be viewed any time. My point of bringing this up is to show how lose the system is.

Blue Ocean Strategy Essay

Businesses are always striving to be the better contenders than their competitors. Different theories have been thrown out to see which the best one would be. The Blue Ocean Strategy theory says that companies would be better looking for ways in which they compete against themselves and that is all. W. Chan Kim and Renee Mauborgne wrote a book called â€Å"Blue Ocean Strategy†. There is a term called Red Ocean which consists of businesses are viciously fighting against each other for their place in the specific marketplace. These two authors then came up with the idea of the Blue Ocean Strategy where organizations are able to find a way to work in the marketplace that isn’t bloodied by the competition and is free of competitors. The Blue Ocean Strategy is based where a study of 150 strategic moves spanning over 30 different industries. In the book, the authors argue that leading companies will succeed not by battling competitors, but by steadily creating â€Å"blue oceans† of recognized market space ripe for growth. The strategy is the simultaneous pursuit of differentiation and low cost, with the theory behind it not to out-perform the competition in the existing industry, but to create new market space or a â€Å"blue ocean,† thereby making the competition unrelated. Toyota Motor Corporation has moved from being a process innovation to becoming a product innovator thanks to its Value Innovation Strategy. Value Innovation is the simultaneous pursuit of differentiation and low cost, creating a leap in value for both buyers and the company. Because value to buyers comes from the offering’s utility minus its price, and because value to the company is generated from the offering’s price minus its cost, value innovation is achieved only when the whole system of utility, price, and cost is aligned. A Red Ocean Strategy is a strategy which is aims to fight and beat the  competition. In this case Toyota would mainly be focusing on their competitors and what their competitors are doing and how their company would be able to be first in that specific car industry. A Red Ocean Strategy ultimately leads to an organization choosing to follow one of two strategies – differentiation or low cost. Whichever is chosen the organization must align all activities with one of these strategic directions. Companies try to outperform their rivals to grab a greater share of existing demand, usually through marginal changes in offering level and price. As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities, and cut-throat competition turns the red ocean bloody. No matter what decision a company makes there will still be competition for business. Now a day no matter what industry you are in there will always be strong competition. For the industry that I am in there so much competition and so many companies that do the same thing. Although we clearly want all the business that just does not happen. Even though our industry is so large everyone knows each other where we are able to co-market and help each other out. A good friend of mine is a competitor of my company, he has been in the industry way longer than I have and he told me that he would love to help me out. One of the things that he told me was I will help out and there will always be insurance agents that will use different people but as long as we stay on the rotation list then it is all good. It is important for me to gain the relationships and really keep my names and face out there that way clients will know me and eventually I can get a good job out of it. If you stay competitive and not bite the heads off of your competitors you should be ok that way everything stays clean and not messy.

Affirmative Action Case Study

In the Washington office of Price Waterholes. Issues The company affirmative action office has strongly advised him to hire a young black woman, June Tries. Mr.. Green believes Bob Young, a young white male, Is better qualified for the Job. 47 other plants have a young white male for this position. There are very few minorities working for this company. Comparison Chart on Mr.. Green's Evaluation June Tries bib young Masters in industrial relations from Cornell Degree in History small school. Ears of college as personnel major 3 Years experience as assistant personnel manager 5 Years experience as assistant personnel manager No union experience* Union experience* Mediocre References Good References Poor personality Good personality Ambitious – wants to progress within the company Not very aggressive – doubtful that he will progress within the company Members of management did not seem to like her** Members of management seemed to like him** Advertisement did not say uni on experience was necessary ** – All Philadelphia members of management are white males Why I Would Hire June TriesJune meets the minimum qualifications stated In the advertisement. The company affirmative action office strongly advised him to hire her. She Is something that the company does not currently have. She can bring new things to the table. She Is ambitious and wants to go father In the company. She Is goal oriented and Is driven to succeed. She Is opinionated, and seems to stand up for herself based on the fact that she said she would sue the company for delimitation If she did not get the Job. Based on the track record of current and previous personnel managers she could quite alcove in this company.Based off of their history the company does not come off well to minorities. I could not base all of my decision based off Mr.. Greens opinionated notes. For all I know Mr.. Green Just likes Bob Young because of his race and gender. Mr.. Green sounds like he already Jud ged Mr.. Trier's based on the fact that she is a black woman. The only good opinion he had about her was that she was ambitious. Why I Would Not Hire Bob Young He is not driven to move farther in the company. He is Just like all of the other managers, and seems to bring nothing new to the company.

Fundamentals of Research Essay

This paper will discuss the connection between scientific methods and research in the human services field. By comparing and contrasting, qualitative and quantitative research as well as the describing steps involved in scientific method is answered using realistic examples that may be used in the human service field. The pros and cons of the mixed methods are identified are relevant in the human service environment. The Scientific Method and Human Services â€Å"A scientific method is described a scientific approach to research and mainly depends on empirical reasoning; which discusses the use of combining logic and the use of careful observation and measurement that is accessible to other researchers† (Rosnow & Rosenthal, 2008, p. 20). In other words, scientific method is a method to gather information, conduct an experiment, and produce a hypothesis. Researchers use the data from different sources, such as a survey, questionnaire, interview, or polls to formulate hypothesis or an educated guess). Descriptive, relational, and experimental research can be used in the human services field. For example, â€Å"descriptive research consists of researching how things are. Relational researching describes how things are in relation to other things. Experimental research is a combination of descriptive and relational research† (Rosnow & Rosenthal, 2008, p. 20). The hypothesis is a base for discovering who did what and why. For example, researchers in the human services field can use descriptive research to look at the characteristics of an alcoholic teenager. They may also focus on how it may affect the teenager’s relationships with others, behavior, performance in school, and obtaining, and maintaining his or her first job. Scientific methods are valuable assets within the human service and related fields because; the method helps determine new and improved ways to assist a client with his or her crisis. Steps in the Scientific Method The steps included in scientific methods are identifying research, reviewing literature, specifying a purpose for the study, data collection, analyze or  interpret the collection of data, as well as report and evaluate the research (Creswell, 2008). For example, contributing factors in a student’s poor performance in school. Step 1: Identifying the research A student has poor performance in school. Step 2: Reviewing literature. Select and research the statistics have contributing factors that lead to the poor performance in school. Step 3: Specifying the purpose for the study. Student’s poor performance is because of unexpected circumstances. Step 4: Data Collection Approximately 25% of students in school encounter uncontrollable circumstances before and during a course of study. Step 5: Analyzing or interpreting Data Poor performance may be due to financial, mental, emotional, or physical difficulties. Step 6: Report and Evaluate results of Research The research has found that the poor performance before and during a course of study is typically among students who are affected by one or more of the above instances. This occurs in about 100 out of 500 students. Quantitative and Qualitative Research Quantitative researchers decide what is necessary to study by asking specific or constricted questions by the collection of numerical data from participants. For example, the 25% of students display negative affects through some sort of difficulty during at least one course of study. Qualitative research relies on the opinion through answers to general questions during data collection from participants. â€Å"This occurs when researchers describe and analyze these words for premise; and conducts the  inquiry in a subjective, biased manner† (Creswell, 2008, p. 46). The determining factors focus on deciding what type of research to use, such as the type of problem, the audience, and personal experiences. Most students describe the poor performance as frustrating and overwhelming. Some students may begin to cry or lose eye contact during the interviewing process. Methodology â€Å"Methodologies suggest how inquiries are formed by demonstrating problems worth investigating, how to frame a problem, how to develop suitable creation of data collection, and how to make the logical link between them† (Jackson, 2007, p. 23). Combining both forms of data uses quantitative or qualitative data to gain more improved understanding of a research problem than each one separately. Qualitative research data typically comes from field work (Morse, 2005). Collected data is through interviews, direct observation, and written documents. Morse states that data from an interview is the participant’s exact words; relating to his or her experience, opinions, feelings, and knowledge (Morse, 2005). The observation of data is gathered from the behavior of the participant. Some examples of written documents are correspondence, questionnaires, and surveys. Mixed Method Research â€Å"A mixed methods research design is a procedure for collecting, analyzing, and mixing both quantitative and qualitative research and other methods in a single study to understand a research problem† (Creswell, 2008, p. 552). Sometimes qualitative research data is also used during mixed methods (Caracelli & Greene, 1993). To study a larger spectrum, combing multiple methods is feasible. Triangular design, embedded design, explanatory design, and exploratory design are just a few examples of mixed method research. Conclusion When the human service professional uses scientific method, they typically use empirical reasoning to explain the results of data collection.  Scientific research helps human service professionals identify trends and indifferences among clients to enhance the quality of his or her life. The research also suggests methods to suppress the negative outcomes in the lives of the clients and their family. This is done by using qualitative data using numbers and quantitative data collection using personal experiences, surveys, or polls. References Caracelli, V. J., and Greene, J.C.(1993). Data Analysis Strategies for Mixed-Method Evaluation Designs. Educational Evaluation and Policy Analysis. 15(2) Creswell, J. W. (2008). Educational research: Planning, conducting, and evaluating quantitative and qualitative research (3rd ed.). Upper Saddle River, NJ: Pearson/ Merrill Prentice Hall. Jackson, R. L., Drummond, D. K., & Camara, S. (2007). What Is Qualitative Research?. Qualitative Research Reports In Communication, 8(1), 21-28. doi: 10.1080/17459430701617879 Morse, J. M. (2005). Qualitative research. In Carl Mitcham (Ed.), Encyclopedia of Science, Technology, and Ethics (pp. 1557-1559). Detroit, MI: Macmillan Reference USA. Rosnow, R. L., & Rosenthal, R. (2008). Beginning behavioral research: A conceptual primer (6th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall.

Hotel and Resort Reservation System Essay

Introduction The world is turning to be a technological giant due to the pressure of computers and the innovation of computers eventually manufacturing a more definite model of computers and different communication gadgets. This is the competition our world is facing, where computer is set in to improve the technology and aids in the promulgation of many particles what is somewhat impossible to consider. Web applications are popular due to the ubiquity of web browsers, and the convenience of using a web browser as a client, sometimes called a thin client. The ability to update and maintain web applications without distributing and installing software on potentially thousands of client computers is a key reason for their popularity, as is the inherent support for cross-platform compatibility. Common web applications include webmail, online retail sales, online auctions, wikis and many other functions. Hotel is an establishment that provides lodging paid on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms and air conditioning or climate control. Additional common features found in hotel rooms are a telephone, an alarm clock, a television, a safe, a mini-bar with snack foods and drinks, and facilities for making tea and coffee. Luxury features include bathrobes and slippers, a pillow menu, twin-sink vanities, and Jacuzzi bathtubs. Larger hotels may provide additional guest facilities such as a swimming pool, fitness center, business center, childcare, conference facilities and social function services. Resort is a place used for relaxation or recreation, attracting visitors for holidays or vacations. Resorts are places, towns or sometimes commercial establishment operated by a single company. Resorts can be found all over the world, and they continue to appeal to families, couples, and also businesses A reservation system associates a costumer, such as by a personal identifier, with data record relating to a particular facility at a particular property or location. The registration system cooperates with a property management system and alternatively, may also cooperate with a personnel management system. Registration apparatus associated with premises comprising a processor and a memory is operated with user interface for displaying registration information relating to the premises data entry for entering user information. Computers and modern day technologies play a vital role in business management. They help lessen burdens in storing, updating, retrieving and verifying records and information, which important in today’s business world. Virtual tour is a computer presentation of a real place where geometrical properties of space are conveyed to human so that a person feels as if he or she is actually there. It is a simulation of an existing location usually composed of a sequence of video image. They also may use other multimedia elements such as sound effects, music, narration and text. The proposed system is Web-based Hotel and Resort Reservation with virtual tour. It is a web-based reservation where you are going to view the images of the hotel and resort using virtual tour that is composed of sequence of a video of image that can be seen in the home page. In other words it is like a presentation of images that is combined in one file. The system offers easy and convenient way in having a reservation in a resort and hotel. The proposed system also lessens the time in transacting with the employees. Conceptual Framework The conceptual framework presents the design and development of the system. The study made use of Input-Process-Output Model to represent the relationship. The first step is to determine the problems encountered in manual reservation system. Second is to determine if the manual reservation satisfy users in terms of transacting to the costumers. Third is to determine the process of the manual reservation according to the idea and point of view of the costumers. These will give idea to the costumers on how to improve the present Hotel and Resort Reservation System. The researchers will analyze the gathered idea and information about the manual hotel and resort reservation system, to guide the planning, designing which is determine the functions, factors and interface suitable for the costumers, developing and implementing the system. After collecting and analyzing the ideas about the present reservation system was conceptualized, entitled Web-based Hotel and Resort Reservation System with Virtual Tour thus could improve the reservation system faster and easier. Paradigm of the Study INPUT PROCESS OUTPUT * Determine the current practice and problems in manual Resort & Hotel Reservation System. * Compiles forms of employee and customer profile. * Adding additional features. * Constructing of questionnaires.| | 1. Analyzing the current practices of the present manual system. 2. Enhancing additional features. 3. Implementing the use of the system. 4. Planning, designing and developing the proposed system. 5. Testing the System.| | Web-based Hotel and Resort Reservation System with Virtual Tour.| FEEDBACK| Figure 1.1 – Paradigm The diagram shows and describes the process undertaken by the researchers in developing system. The input shows the methods used to identify the problems encountered using the existing system. The researchers conducted surveys and interviews. The process analyses the gathered information that has been established the feasibility of the study. After the completion of the study, testing is conducted to see the reliability and effectiveness of the proposed system The output of the study is a Web-based Hotel and Resort Reservation System with Virtual tour. The Statement of the Problem This study is conducted to determine the problems in this study. 1. How will this system help the management and the staff to have accurate service at the same time to monitor the records of the customer? 2. How will the system be designed, developed and implemented? 3. What are the problems encountered by the management in reservation of costumers? 4. Is the proposed system efficient in generating reports? 5. How effective is the proposed Web-based Hotel and Resort Reservation System with Virtual Tour in terms of: * User-friendliness * Reliability * Value-added * Portability * Usability * Integrity Hypothesis The researchers conclude that there is a significant difference between the computerized and the present system. 1. The computerized system helps users perform their tasks faster and easier. 2. It increases the efficiency of generating reports and processing of the other transactions. 3. The system is developed and designed with a user friendly environment to help the user saves time and effort in performing their tasks. 4. The system will provide protection against unauthorized user to maintain data integrity. Statement of Assumption It is initially assumed that the new system will be more efficient, more accurate, more precise, faster and more productive than present system. The proposed system will lessen the wrong input of data records. The proposed system will provide better utilizations of users and effort to reduce redundancy of data to help user save time, be a better utilization of employees to reduce redundancy of work and effort, and be user-friendly and will serve as a tool for easier and quicker way of handling data and information. Scope and Limitation This study is conducted to know the reason behind the proponents on how the proposed system will help the Hotel management. Resort & Hotel Reservation System is fully scalable and designed to provide extensive flexibility and varied choices. Typical Resort & Hotel and ecommerce & Hotel system software reservation solutions currently in place in available today are technically designed to achieve only one objective function, which is to connect buyer to seller. This study mainly focused on providing retailing business application using computerized system that enables business to track services and aims to provide accurate and reliable process on every transaction especially in a resort & hotel reservation. This study looked into a better impact of using technology today on how it affects our daily lives especially for being the customer. With this studies it can help our beneficiaries to know the difference of using manual system to a computerized generation today, prioritize is to prove and to give them the right information. Resort and hotel reservation system is designed to manage all types of hotel booking, made directly by guest. The Resort & Hotel Reservation System will allow you to dynamically control most of your Resort & Hotel Reservation. This study is limited to those people who are connected to the internet. You can use any web browser in order to access the web-based reservation system. It can also be accessed through your mobile phone, as long as your phone can access the internet. This study will be tested at AMA Computer College to be able to have a feedback on other people about the proposed system. Significance of the Study The proposed study is a web-based system with virtual tour that would improve the manual system transaction of the Hotel & Resort such as securing the important files and record the company, the list or profiles of incoming costumer, and for faster and easier way of storing, updating, retrieving and verifying records and information. The result of the study will be beneficial to the following: The Manager of the Company. The Manager of the company has more organized and systematic way of recording and accessing all the important records of the company. The Front Desk Officer. The proposed system could make the task of the front desk officer easier and convenient in terms of generating reports the officer could provide accurate and efficient reports. The Costumer. The web-based reservation will minimize the transaction time consumed transaction of the costumers. The billing record of a costumer will be placed in a secured database. The Future Researchers. As developers of system the future researcher can develop more for the future to be modernized and more advance in web-based reservation. The Researchers. The researchers learn on how to manage and choose the proper things to do to make the system work and also to have determination and discipline as in their future profession. The AMACC Santiago Campus. The proposed system will help the school to promote the courses offering. Definition of Terms Technical Terms CBA- Cost and benefits of project have analyzed and assessed in an economical analysis. A distinction can be made between project costs, project benefits and the following life cycle. ERD- An entity-relationship(ER) diagram is a specialized graphic that illustrates the interrelationships between entities in a database. Flow chart- A flowchart is a type of diagram that represents an algorithm or process, showing the steps as boxes of various kinds and their order by connecting these with arrows. Gantt chart- Gantt charts illustrate the start and finish dates of the terminal elements and summary elements of the project. HIPO- HIPO for hierarchical input process output is a â€Å"popular 1970s systems analysis design aid and documentation technique† for representing the modules of a system as a hierarchy and for documenting each module. Internet- Internet is a global system of interconnected computer networks that use the standard Internet protocol suite (TCP/IP) to serve billion s of users worldwide. Software Development Life Cycle(SDLC)- This is a structure imposed on the development of a software product. An outline of a process that helps develops successful information systems. Technology- Is a broad term that refers to both artifacts created by humans, such as machines, and the methods used to create those artifacts. Software Engineering- It refers to systematic application of scientific and technological knowledge, through the medium sound of engineering principles, to the production of computer programs and to the requirement definition, functional specification, design description, program implementation, and test methods that lead up to this code. Efficient- Performing, functioning in the best possible manner with the least waste of time and effort. Virtual Tour- Is a simulated first person view of an actual location by viewing a series of 360 degree panoramic images. Web Application- A site behaves like software or may also mean a computer software application that is hosted in a browser-controlled environment. Hotel- Is an establishment that provides lodging paid on a short-term basis. Resort- Is a place used for relaxation or recreation, attracting visitors for holidays or vacations. Resorts are places, towns or sometimes commercial establishment operated by a single company. Textbox-A kind of widget used when building a graphical user interface (GUI). A textbox’s purpose is to allow user to input text information to be uses by the program. Operational Tools Computer- Computer is a general purpose device that can be programmed to carry out a finite set of arithmetic or logical operations. Database- Database is a structured collection of data. The data are typically organized to model relevant aspects of reality (for example, the availability of rooms in hotels), in a way that supports processes requiring this information (for example, finding a hotel with vacancies). Java Script- JavaScript (sometimes abbreviated as JS) is a scripting language commonly implemented as part of a web browser in order to create enhanced user interfaces and dynamic websites. GIMP- GIMP is an acronym for GNU Image Manipulation Program. It is a freely distributed program for such tasks as photo retouching, image composition and image authoring. System- Set of data or program that is being use or the web-based itself. About Us- A button that will display the information about the proposed system. Home Page- The main page or the first page of the proposed system, the client can view the company’s information. Security- This is the process of protection of one personal transaction or data that is being use personally and data that is protected. Admin Page- This is where the authorize person edit, add, delete or manage the web page. Register- This is being use in order to have a record in the system, the client should input the necessary information that is being asked Back-up- Copy of files that is being saved or extra files that is saved and it will be used if the data is lost. Contact us- This part is about the company how the client will contact them and the location of the company. System Software-This operating system and utility programs used to operate and maintain a computer system and provide resources for application programs such as word processor and spreadsheets. Graphical User Interface- Is a type of user interface which allows people to interact with a computer and computer allows people to interact with a computer and computer-controlled devices which employ graphical icons, visual indicators or special elements called â€Å"widgets†, along with text labels or text navigation to represent the information and actions available to user. Parallel Conversion- In this study, parallel conversion is used in activating the system through parallel operation both the present and the proposed system. This is a conversion method that avoids some of the risk of direct conversion because the old system remains in service while some or all of the new system is activated.

CHAPTER ONE Personal Statement Example | Topics and Well Written Essays - 250 words

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